Window for the future: Order from the shop window and receive directly home

The outdoor and travel brand THE NORTH FACE expands the store's boundaries through the digital arena.

In collaboration with SEE2BUY, the brand has created an interactive experience for consumers through an innovative showcase located in Dizengoff Center and offers customers to order directly from the window and receive the order to their home

I have Seville

14/12/2021

Tuesday, 14 December 2021, 10:08 Updated: 12:06

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The outdoor and hiking brand THE NORTH FACE illustrates how the boundaries of the store can be expanded through the digital arena.

In collaboration with SEE2BUY, an interactive experience has been created through which consumers will be able to order items directly from the innovative showcase located in Dizengoff Center.

In recent days, many visitors have been exposed to the shop window and have seen in the shop window a number of selected items from THE NORTH FACE's latest collection that are displayed in transparent boxes.

Consumers can make a purchase in the shop window and continue their next activity.

When they finish, they will receive the delivery up to three hours anywhere in Tel Aviv or alternatively with free delivery to their home within 24 hours, to any other destination around the country.

Purchases are made using a large touch screen.

Customers can browse the entire collection of the brand and get specific information about each product.

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the north face, the innovative online showcase, Dizengoff Center (Photo: Guy Pitchon)

The storefront is painted in the brand's bright yellow hue and highlighted in bold graphic patterns in black and white.

A number of selected items of the brand are already displayed in transparent boxes against the backdrop of snow-capped peaks illustrating the brand's content world, alongside the illuminated Half Dome, which is part of the brand's logo, and represents the summit of Half Dome in Yosemite Park.

The showcase is located in Dizengoff Center, near the ZARA and FOOTLOCKER stores - and will be active until 24.12

Order from an interactive showcase and receive the items to your home (Photo: Guy Pitchon)

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Tags

• Shop

• Online commerce

• Shopping

• Online shopping

• Dizengoff center