The Cannes Film Festival announced Thursday that it had signed an agreement with France Télévisions and the 100% video digital media Brut, which will be the new media partners of the film competition.
“
Taking note of the renunciation of Canal +, the Festival has signed a memorandum of understanding with France Télévisions and the media Brut., And gives an appointment in mid-January to unveil, after a few weeks of work, the outlines of this new partnership
”, explains the organization of the Cannes festival in a press release.
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The 75th edition of the famous film festival is scheduled for May 17-28. For the director of antennas and programs of Canal + Gerald-Brice Viret, even if "
between Cannes and Canal +, it's a long love story
", the account was no longer there. "
We faced an escalation from the public service, which offered more money than us,
" said the leader to the Journal du dimanche. "
We did not want to participate in this escalation (...) The audience is not always up to the task with around 600,000 viewers per gala evening
".
Cannes management told him on Thursday that it was not a question of budget, since the two competitors were proposing “
broadly similar
”
amounts
.
"
It is on the content that the difference has been made,
" she said in the statement.
According to her, “
the public television group, uniting all of its channels (F2, F3, F5 and Culturebox), and the Brut media, aimed at young people and with strong coverage abroad, offered , by joining forces, an unprecedented work perspective
”.
The door was not closed, on the contrary, so that Canal + responds with a better proposal, suggests the direction of the festival.
"Unpublished radiance"
"
It was agreed that the president of the Cannes Film Festival (and cofounder of Canal +, editor's note), Pierre Lescure, proposes that Canal + be left with the possibility of enriching its offer before a second and final consultation of the administrators takes place.
», Added the Festival. Maxime Saada, chairman of the channel's executive board, said he was “
open to these proposals
”, according to the Cannes team.
However, she claims to have discovered "
with surprise
" the statements of Gerald-Brice Viret putting an end "
unilaterally
" to a long collaboration.
Canal + "
expressed the desire to be nevertheless present on the Croisette
", and "
we will welcome it in the best conditions
", underlines the Festival.
The channel had gradually lowered the costs of its presence on the Côte d'Azur, far from the pomp and daily long direct of the 1990s. The festival "
is meeting in mid-January to unveil, after a few weeks of work, the contours of this new partnership
”with France TV and Brut.
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The stakes are high for the two newcomers, a large group that seeks to enhance its reputation with quality cultural content, and a media founded only five years ago, aimed at young audiences and short formats.
“
Happy with the confidence in public service and the recognition of our commitment to cinema.
The Festival will have an unprecedented influence thanks to our offer and the passion of our teams
”, wrote on Twitter the president of France Télévisions Delphine Ernotte.
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