Dear friend: The trends of 2021 in raising a pet

More effort, investing more in food, grooming and even leisure habits.

The growing trend in spending on pets, which showed a steady increase even before the corona, was greatly accelerated in the wake of the plague, with many resorting to pets to alleviate loneliness.

Here are some characteristics of the market in Israel and around the world in the coming year

I have Seville

16/12/2021

Thursday, 16 December 2021, 13:10 Updated: Saturday, 18 December 2021, 08:14

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More and more Israelis are adopting pets.

The increase is not only quantitative, but also qualitative, that is - not only more efforts, but also more investors in a number of areas related to living together with the new addition to the family.

Quite a few homes in Israel can be seen how we treat a dog or cat (usually) and treat them like real family members. So it is no wonder that the pet industry, shows beautiful growth rates in recent years and this year shows a double-digit increase in consumption of products and services such as: food , Veterinary, grooming, pampering, insurance and more.

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The corona period in Israel encouraged many to adopt pets (Photo: Purina)

Helped deal with loneliness

The Corona period in Israel, and in other countries around the world, encouraged many to adopt cats and dogs that helped a lot in dealing with feelings of loneliness and became companions and good friends.

Data from the Ministry of Agriculture in Israel indicate an increase of more than 20% in adoption during this period.

But the increase in the number of pets in homes is not the only consideration in this market, which is also showing an increase in more specific segments like food, grooming and even leisure.

Together with Shani Tashkent, CEO of Purina Israel, we reviewed the many trends and trends that characterize the field, here are the main ones, in Israel and around the world:

Help cope with the feeling of loneliness during the Corona period (Photo: ShutterStock)

The corona accelerated the process

Cat and dog owners seem to be more eager than ever to give their pet everything they need to keep them healthy and happy over time.

21% of pet owners report that they have spent more money on the welfare of their pets during the corona plague than before the plague.

It should be noted that even regardless of the corona plague, the pet industry is growing and it can be seen that spending and investment in animals is increasing year by year even before the outbreak of the plague.

Yet, as in many other areas, the sources of accelerated procedure: During 2019, the US spent $ 95.7 billion on pets in 2020 and -2021 expenditure increased by 4% and is expected to continue rising in the coming years.

Who assessments, The global animal care market will continue to grow and may reach a turnover of about $ 360 billion by 2027.

Trends in animal husbandry in 2021 (Photo: Purina)

Invest in premium products

If in the distant past they used to give leftover food.

It is clear today that the type of food has a direct effect on the quality of life of the dog or cat.

Israel is ranked among the leading countries in the world in providing industrial food for dogs and cats.

Food that contains quality raw materials, based on advanced technology, adapted to the different needs of the pet, its size and the different stages of its life.

According to data published in the US, which is similar to the Israeli data, 43% of dog owners and 41% of cat owners purchase premium / super premium food for their pets.

This trend has strengthened greatly in the last year and is expected to continue to strengthen.

Over 40% of pet owners purchase premium food for their pet (Photo: Purina)

Premiumization

Among pet breeders, there has been an increase in the search for foods that will provide them with special nutrition, in addition to the base value.

Super premium foods or foods that combine super foods such as spirulina, flaxseed oil and olive oil meet this trend.

There is also a demand for foods with additional value such as foods that contain probiotics to support the digestive system, foods that contain antioxidants, puppy foods with cholestrum to support the immune system and even foods that contain medium chain fatty acids to support cognitive function in older dogs.

A diet of limited ingredients, created to help deal with health diseases such as allergies, gastrointestinal sensitivity and more, is at the top of the Israeli consumer's preferences, especially when there is distress or a professional recommendation.

Rising demand for foods with added health value (Photo: ShutterStock)

Is the dog vegan?

Custom food

Cat and dog owners are interested, as mentioned, in providing an optimal diet that is appropriate for the various life stages of the pet at the level of food composition, flavors and textures.

They devote more time and resources to it.

The data show that they are more researching and interested in receiving individual advice that combines the needs with the supply available in the market.

The supply today in the market is wider than ever, you can find vegan food for dogs, gluten-free food products, products designed for cats to prevent the accumulation of hairballs or food designed for cats after spaying processes.

The variety is wide, it is recommended to check the quality of the components and their reliability.

Custom Food (Photo: ShutterStock)

Manicure to the house and dental snacks

The field of cultivation has also experienced extraordinary growth in the last two years.

The more dog and cat owners spend time at home, the closer they are to them and the more exposed they are to the changing needs of the pet.

They more easily and frequently detect physiological changes, are aware of their emotional well-being and further changes and are free to respond to them more quickly than ever before.

From here it developed an extensive grooming industry mainly in pet stores, but not only.

"Up to home" services can be found today, from managing a grooming routine, receiving medical services at the client's home, to treatments by a variety of specialists that enable a significant improvement in the quality of life of both the pet and the whole family.

Another trend that is rapidly emerging as a direct result of prolonged spending time with the pet is the care of dental health in both cats and dogs.

Awareness of maintaining oral hygiene and avoiding unpleasant odors is gaining momentum and you are the steep rise in the consumption of snacks in general and dental snacks in particular.

Dedicated care for animals, a growing industry (Photo: ShutterStock)

Another guest joins the vacation

But not only at home has the standard of living of pets been upgraded: treating pets as an integral part of the family brings the desire to incorporate them into our vacations and trips as well.

As a result, we plan vacations and activities that are suitable for them as well.

It is evident that today more and more hotels, resorts, B & Bs and sites make it possible to combine pets and even offer nearby hiking and running routes that expand the range of services for them as well.

We anticipate that this trend will intensify in the coming years.

Also in urban complexes, more places of entertainment allow for shared recreation with pets.

If in the past they used to leave a bowl of water for animals in cafes, today they are no longer alone.

On every street corner you can find, pet lovers who take care of feeding corners and proper shelter.

They deserve it too: more hotels, resorts and B & Bs allow you to stay with pets (Photo: ShutterStock, rebeccaashworth)

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Tags

• Animals

• cats

• Seal

• Adoption of dogs

• Adoption of cats

• Animal food