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Tnuva launches direct trade website: "Tnuva Market" - Walla! Of money

2021-12-20T09:47:58.190Z


Tnuva, the largest food group in Israel, is launching the Tnuva Market trading site, for direct purchase, which it has set up in collaboration with the Shockbook website, which specializes in selling fresh fruits and vegetables directly from farmers.


Tnuva launches direct trade website: "Tnuva Market"

Tnuva, the largest food group in Israel, is launching a website for direct purchase, which it has set up in collaboration with Shockbook, which specializes in selling fresh fruits and vegetables directly from farmers.

The site has been launched with a variety of fresh products and Tnuva reports that it will expand later and include more products, depending on demand.

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20/12/2021

Monday, 20 December 2021, 11:09 Updated: 11:40

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In a consumer line that will allow consumers to purchase fresh agricultural produce directly from the farmers?

Days will tell, but at least on paper - or rather - on the site, the promise is great.



Tnuva, one of the big names in the field of food in Israel, is launching the Tnuva Market website, which will offer hundreds of fresh products, including vegetables and fruits in cooperation with dozens of local farmers, as well as dairy products, fresh breads and other products.




Eyal Melis, CEO of the Tnuva Group

: "This is a strategic move that is part of Tnuva's direct sales strategy (D2C), and one of the growth engines that the group has defined for the coming years.

Following the success of the 'Tnuva to the House' move during the Corona period, we identified a need among the public to receive quality and fresh products to the house.

"Tnuva with its wide product basket, combined with the capabilities of Shokbok and the quality of the products directly from the farmer, will allow the consumer to enjoy a quality shopping experience."

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Tnuva Market (Photo: From the website)

Direct sales and support to farmers

The Tnuva Market website, which has just been launched, will offer a wide range of fresh vegetables and fruits, dairy products, boutique breads from "Bread in the Mill" and seedlings, including herbs, as well as fresh pastas and juices.

And later it will expand to other areas in the fresh world, including eggs and meat, depending on demand.



According to

Avivit Rotline, Tnuva Market's operations manager and Tnuva's growth manager

: "Food manufacturers around the world are strengthening direct contact with consumers, a trend that intensified even more with the outbreak of the corona epidemic and online shopping growth. Allows consumers to get to know each other closely and learn about their needs, and is, as mentioned, an engine of growth for us. "



"Tnuva Market's model was built after recognizing the willingness of the general public to split shopping and purchase products from different categories in several places, and to separate buying vegetables and fruits for example from other shopping. Of products that will be adapted to demand and support Israeli farmers, "adds Rotline.

Avivit Rotline, Tnuva (Photo: Rami Zranger)

The system of missions will lead to 670 localities

According to Rotline, "In Tnuva Market's logistics system, a lot of resources have been invested in order to offer the highest standard in the industry in all aspects. "The products will reach customers through an array of refrigerated trucks directly from Tnuva Market to the customer's home, as well as through packages that include insulated materials."



The Tnuva Market website offers a wide spread and reaches more than 670 localities between Sde Boker in the south and the Krayot in the north.

The number of settlements will be expanded according to demand.

Currently, the service can be ordered from one day to the next in the area of ​​the ordering center until 19:00, and in other areas the deliveries will arrive a number of times a week and according to demand.

Tnuva Market (Photo: From the website)

Extended customer service

Tnuva stated that purchasing at Tnuva Market is easy and simple.

Upon completion of the order, a detailed invoice will be sent to the customer's email, with the charge being made only after receiving the shipment.



Tnuva Market provides consumers with an on-site customer service system as well as a call center, which operates between 08: 00-19: 00 and is available until 23:00 for customer inquiries and inquiries.



On the occasion of the launch, customers over NIS 100 will receive free shipping, after which the shipping cost will be NIS 35 for customers up to NIS 100, NIS 25 for customers between NIS 101-400 and free for customers over NIS 400.

  • Of money

  • consumption

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  • Online shopping

  • Trade

  • Online commerce

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  • Retail

Source: walla

All business articles on 2021-12-20

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