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The Naofood recipe to break through between Uber Eats and Deliveroo

2021-12-28T17:39:21.880Z


In Nantes, this meal delivery start-up presents itself as a local alternative that operates 100% by bicycle.


Orange bags, plush mascots, shiny bikes and the look of New York bikers.

Naofood delivery men are part of the scenery in the streets of Nantes (Noadned, in Breton).

This association created in August 2020, which wants to become a cooperative, has a turnover of 437,000 euros for its first year, and delivers 3,000 to 5,000 meals per month.

"Our job is the qualitative home delivery of meals from local restaurants"

, summarizes its co-founder and boss Guillaume Blanchet, 30 years old.

Read also

In Île-de-France, how home delivery disfigures public space

Little Naofood is playing the difference card against its giant rivals UberEats (United States), Deliveroo and Just Eat (United Kingdom), for whom 700 to 800 delivery people are driven in Nantes, 80% on scooters.

Naofood deliveries are made 100% by bicycle without electric assistance, within a radius of 2.5 kilometers around the city center.

The 56 restaurants available are independent, focusing on local and organic cuisine.

Each cuisine is tested

"in terms of tastes and flavors, but also ...

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Source: lefigaro

All business articles on 2021-12-28

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