Luba returns to the box office?

Tal Friedman in a new campaign for Shufersal

Shufersal customers who have been shopping at the Glilot branch in recent days were surprised to discover Tal Friedman in unusual clothing.

This is a campaign photo for the new program of the Shufersal SUPREME customer club, in which Friedman appears in amusing situations in which he is the "best friend" of the customers.

I have Seville

03/01/2022

Monday, 03 January 2022, 11:18 Updated: 13:46

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Last October, Shufersal announced the launch of a new program for its customer club: Shufersal SUPREME, which offers about 2 million Shufersal customers a personal user experience with an easy and fast connection to the PayBox digital wallet and enables the accumulation of virtual currencies that can be realized in 150 chains and stores On shopping.

These days, the new campaign of the Shufersal SUPREME customer club is being filmed, led by Tal Friedman as presenter.

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"Best Friend" A new campaign for Shufersal SUPREME (Photo: Sun Farage)

This is not the first time that Shufersal has chosen Friedman to lead its campaigns, in 2004 Friedman starred in an advertisement as the mythological character of the cashier Luba and in 2009 in the Pesach campaign when he played several characters.

The set of filming numbers, who had to film several scenes several times after Friedman made the entire production team laugh.

Frediman, it seems, has been pretty busy lately.

These days he is giving lectures entitled: "What Did I Learn From My Daughter?"

In which he tells how after multiple attempts to have children, he and his partner adopted two children, one of whom was diagnosed with autism and retardation.

In addition, Friedman will soon be releasing a new album of music he has written, composed and performed.

Tal Friedman, will lead the new campaign for Shufersal SUPREME (Photo: Sun Farage)

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