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SKINLABO: the Italian laboratory that does not compromise on beauty


High-end cosmetics within everyone's reach, an equation that is ultimately not so common. SKINLABO defends this idea by offering beauty products highly concentrated in active ingredients while remaining accessible. 100% digital, the Italian brand puts the beauty experience back at the heart of ...

Digital beauty that combines high-end with accessibility

It was in 2016 that Angelo Muratore had the idea of ​​a brand that would revolutionize the frozen beauty market. A different approach, rooted in its time, when consumers are no longer willing to pay a fortune for a jar of cream. The choice of direct marketing on the internet is therefore obvious: it is by eliminating intermediaries that it is possible to lower the price while maintaining the quality.

SKINLABO thus becomes the first native digital brand entirely devoted to cosmetics.

By taking the side of quality and personalized beauty advice, the brand does not neglect anyone.

With products 100% made in Italy and beauty advisers based in Turin and trained on site, the brand grows, evolves and opens up to the international market very quickly until opening the American market last November.

Today, no less than a million customers benefit from the virtues of the products imagined by SkinLabo.

There are also more than 40,000 customers who come back for new orders.

Less is more!

Or the high quality Slow beauty

SkinLabo offers products containing few active ingredients, but very concentrated: ingredients that synergize with each other to create effective formulas.

The brand has chosen compositions with a natural base of 98% on average, while limiting the ingredients, the idea being to offer concrete results to all skin types.

Dermatologically tested and in collaboration with cosmetologists, dermatologists and specialized laboratories, the SKINLABO product range emphasizes Italian know-how, innovative and resolutely healthy for the skin.

Thanks to its team committed to a real personalized cosmetic treatment, the brand prioritizes product quality, premium customer service and completely free personalized advice.

A personalized and complete beauty experience

More than simply offering cosmetic products, SKINLABO offers a unique beauty experience to those who want to take care of their skin. 30 beauty advisers, fluent in 15 different languages, are available to customers to create a complete and tailor-made skincare routine. This desire to create a link with its customers and to bring out the human behind the screen, SKINLABO cultivates it on a daily basis. Whether it is a personalized exchange on a specific product or analyzing user feedback on the effectiveness of a product and the evolution of market needs, the SKINLABO team is committed to taking into account each opinion and to answer any question posed with relevance and in a constructive spirit.

Finally, the status of digital brand allows the brand to benefit from the audience of influencers and to found a real community around its commitment to beauty.

Its Instagram page now has 174,000 subscribers and the SKINLABO VIP Facebook group no less than 30,000 members of all nationalities.

SKINLABO works every day to materialize its ambition to democratize access to high-end cosmetics with not only excellent products, but also the possibility.

Since 2016, the brand has managed to unite millions of users around its commitment.

With more and more customers around the world, SKINLABO remains in a process of constant and sustainable development, in particular through new products.



Collagen shot

© Skinlabo


Pure anti-aging shot anti gravity shot

© Skinlabo


Serum-regulating activ cream

© Skinlabo


Active cure oil

© Skinlabo







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Content designed and offered by the Delta Agency.

The editorial staff of Madame Figaro did not participate in the production of this article.

Source: lefigaro

All business articles on 2022-01-04

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