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These are the "sham packs of the year"

2022-01-06T14:31:41.638Z


Less in it for the same money - or even for more: the consumer advice center Hamburg has nominated the five candidates for the most sophisticated price increase of the year. Now consumers can vote.


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Nominated products for the »sham package of the year«

Photo: Hamburg Consumer Center

Almost the same number of waffles - but in much larger packaging and more expensive.

Or less sauce at a higher price: The Hamburg consumer center is again looking for the “sham package of the year” this year.

Since this Thursday, consumers have been able to choose from five products on their website that they perceive to be a particular deception.

The vote will run until January 24th.

The consumer advocates selected the five nominated products from a total of around 2000 complaints that they received in 2021.

Three sweets and two sauce products were nominated.

The selection includes two different chocolate waffle products, for which consumer advocates complain about hidden price increases - but with a different approach: With the »Perpetum« wafers from Bahlsen, the packaging has remained almost the same size, but the content has become less, the same Price.

Here the consumer advocates calculated a price increase of up to 34 percent.

Bahlsen pointed out that otherwise the waffles could no longer be produced economically.

Sauce with 88 percent more - at the price

With the »Wurzener Waffelblätchen« from Griesson - de Beukelaer, on the other hand, the packaging has become much larger, the price has also risen in most markets, but there is only a little more content.

According to the consumer advice center, this results in a price increase of up to 27 percent.

The manufacturer justifies this to consumers with better findability in the supermarket and longer shelf life of the wafers.

Nestlé landed on the shortlist for its "KitKat" chocolate bars in the cardboard box.

There are now only four bars instead of the previous five, with the same price and virtually unchanged appearance of the packaging.

This corresponds to a price increase of 25 percent;

the manufacturer points to higher production costs.

According to consumer advocates, there is a particularly high hidden price increase for Homann's "Paprika Sauce".

In a glass there are now only 400 instead of 500 milliliters, at a supermarket in Hamburg you now pay 1.49 euros instead of 99 cents - which corresponds to an increase of 88 percent.

The manufacturer refused to comment on the Hamburg consumer advice center.

Packaging waste is also increasing

The consumer advocates certify a price increase of up to 50 percent for the Unilever Group for the “cream sauce” from Knorr.

Instead of the previous three, there are now only two individual packs in the packaging.

The group justified the reduced number with changed consumer wishes.

more on the subject

  • Negative price for advertising promises: Rewe wins the "golden cream puff"

  • Brazen food advertising: These are the candidates for the "Golden Windbag" by Matthias Kaufmann

Basically, the manufacturers give a recommended retail price for their products.

The dealers set the final sales prices.

The consumer center in Hamburg complains, however, that retailers are taking part in the manufacturers' "well-camouflaged changes in filling quantities" and that politicians are letting the companies do their thing.

It's not just about the higher prices, but also about the additional packaging waste that is created per unit of content.

fdi

Source: spiegel

All business articles on 2022-01-06

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