Faced with the business travel air gap, Accor wants to attract a larger leisure clientele.
Changing its habits, the hotel giant no longer wants to be content with just renting its rooms: it is preparing new “all inclusive” offers (including flights, accommodation, catering and activities) in five of its high-end brands and luxury: Fairmont, Sofitel, Pullman, Swissôtel and Mövenpick.
The formula already had followers within the group but was until then reserved only for Rixos hotels, which entered the Accor portfolio five years ago.
In 24 establishments, the brand offers all-inclusive vacation weeks between 350 and 500 euros per person per day.
It is a major player in this niche still underdeveloped by the hotel industry's “pure players” and has tripled in size over the past five years: at the head of 10,000 rooms (particularly in Turkey, Egypt and the United Arab Emirates) , Rixos already has 14,000 more in the pipeline.
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