Hard in training, easy in Corona: Will the insulation encourage the purchase of fitness equipment?

The corona plague has affected the activity of gyms, but has greatly intensified home training.

At the height of the closure period, there was a shortage of training equipment that became popular.

Is this what is also expected in mass isolation?

We went out to check how much it costs to exercise at home and came back with some buying recommendations

I have Seville

07/01/2022

Friday, 07 January 2022, 11:03 Updated: Sunday, 09 January 2022, 09:58

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One of the industries most affected at the height of the Corona days, restrictions and closures, was the gym industry. The good news for practitioners in the field is that a large study conducted in the UK shows that despite the panting and strenuous breathing, there is no increase in infection among the trainees in the gym, even in the presence of the omicron.

On the other hand, the less good news is that if the predictions come true and the number of isolates among Israelis exceeds one million, then many will not be able to report for training in the gyms.

During periods of closures and restrictions, there was a dramatic increase in the volume of purchases of home fitness equipment, so much so that most of the inventories ran out and a fertile "second-hand" market was created in the field. Even if sales this time will not be similar in level to those of spring-summer 2020, since the gyms are open to subscribers, it is expected that there will be an increase in the field.

We went out to check out several options, from equal products for each person at a cost of a few shekels - to devices similar to those familiar to us from the professional gyms, at a cost of thousands of shekels per unit (not to mention the need for a free room at home ...).

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We will start by visiting more and one that also requires a free room at home: The Energy chain launches the multi-trainer Inspire BL1 in body weight: Every amateur trainee knows that a multi-trainer is a professional device that allows a variety of exercises to be performed and is suitable for different weights.

The Energy Network is launching a new multi-trainer that will also be suitable for home training to perform strength training using self-resistance using a unique lever mechanism that utilizes the body weight of the trainee instead of the weights.

The energies home multi-trainer takes up less space (compared to a treadmill for example), it weighs less because it does not include weights and is quieter for the same reason.

Price: NIS 8,000.

Available at Energies

Multi Trainer from Energy Company.

The price is NIS 8,000 (Photo: PR)

A professional yoga mattress from the REEBOK brand. You can practice yoga and enjoy a relaxed and comfortable body and a quiet head everywhere and it is convenient to perform them in the living room as well.

With the move to work from home in the last year home fitness training has become more and more popular, so has the demand for yoga mats.

Reebok's mattress is made of non-slip material with holes for ideal ventilation, comes with a pair of straps with a logo print for easy carrying.

Price: NIS 100.

Available at brand stores.

Reebok Yoga Mat, Price: NIS 100 (Photo: PR)

A new generation of Schaefer - an American Comfort massage and toning device that simulates a state of physical activity and helps burn calories and improve lung endurance.

It creates a vibration that helps blood circulation, relieve fatigue and release busy muscles.

The shafer is powered by two powerful motors.

Allows three physical activity modes (walking, jogging and running), determined by the form of standing on the device.

The duration of the practice ranges from 5-30 minutes, which can be selected with three automatic speeds and six manual speed modes for operation using a wristband on the wrist.

The Schaefer has a digital control screen, LED lighting, a rubber rope for hand exercises and a motor with a 24-volt current that is safe to use.

Now at a bargain price of NIS 1,690 (instead of NIS 2,300).

Available at American Comfort and on the website.

New generation Schaefer, American Comfort, NIS 1,690 (Photo: PR)

The HyFit Gear 1 smart fitness device is designed to strengthen muscles and help with weight loss: the device helps to reach your fitness goals faster.

The system consists of a pair of resistance strips with built-in sensors that transmit information to the application, where you can select a training program according to goals and view various metrics collected during training to improve performance. The system weighs a total of 1.8 kilograms, making it easy to carry.

Price: 749 for a full set.

Available at IDIGITAL stores

Idigital network smart fitness device, price: NIS 749 (Photo: idigital network)

Mobile gym - Active5 - is presented as the "smallest gym in the world" that helps to shape and strengthen all the muscle groups in the body.

It can be used anywhere and anytime and includes a connection to a dedicated training app.

The device is capable of measuring over 90 kg of muscle strength and the app available for download in the app stores, includes over 100 training programs suitable for all ages, sitting or standing, for all muscle groups. Training through the

app is done while playing which makes training a fun and enjoyable experience.

NIS 549. Available at Idigital stores, on the company's website or through the sales center at 03-9005353

Idigital "Mobile Gym" network.

NIS 549 (Photo: PR)

Vibrating massage roller MASSAGE YOGA ROLLER designed for the time before or after the workout.

It is ideal for relieving tight muscles and offers 4 different intensities of vibration.

It improves and stimulates blood circulation and provides a particularly liberating massage for muscle aches.

The roller is ideal for warming up the body before training and is also suitable after physical activity, for the benefit of release, relaxation and faster recovery.

The massage works so that the body weight applies the desired pressure and in combination with the vibration, a relaxing and liberating experience is created.

Price: NIS 256.

Available at Dr. Gev's, stores and the website.

Dr. Ms. chain. Vibrating massage roller. NIS 256 (Photo: PR abroad)

G-SHOCK's new sports brand, the watch brand that is considered tough and tough, presents the 200-GBD series, from the G-SQUAD collection.

They are extremely thin and durable and are suitable for extreme sports practitioners as well as for trainees around the house.

The watches combine Bluetooth technology and built-in GPS, which display all the information the user needs before, during and after training, such as distance, speed and pace.

The watch display includes calorie burning, step tracking and interval timer, connects to the MOVE SHOCK-G app that allows you to check activity history.

Price: NIS 749.

Available at select watch stores and the importer's website.

G-shock sports watch from the g-squad series Price: NIS 749 (Photo: PR abroad)

Exercises for cycling while working or studying: The fitness bikes of YA Mitvach maintain health, increase productivity and make the work and study environment creative.

These are innovative and ideal laptop bikes for home and office use, with a friendly and ergonomic design that includes a work surface with adjustable height.

They are easy to operate, economical in space and allow for a variety of activities such as working on a laptop, reading a book, using a tablet or smartphone.

There are a variety of products, from a seat equipped with pedals to an integral system of standing-seating table that includes an exercise bike.

Active workstations make it possible to maintain health while working, an activity that helps to improve the ability to concentrate, increase cognitive abilities and increase productivity by up to 50% more.

Price: NIS 1,900 including transportation.

Available on the website of YA Mitvach

The fitness bike of YA Mitvach.

NIS 1,900. (Photo: PR)

Pedaling while watching TV with Master Jim: 'Good-Life', which offers thousands of products for the elderly, features an easy-to-operate home training device to encourage movement even while sitting.

It includes handles, resistance straps and a three-way foot pedal through which the upper and lower torso are activated simultaneously.

It allows for a variety of simple exercises that improve coordination, balance and blood flow and is used to stretch, strengthen and release muscles and joints comfortably without applying tension to the knees and back, even while watching TV or reading a book.

Price: NIS 400.

Available at 'Good-Life': 11 Nadav Baskind St., Rishon Lezion 03-6343464

Good Life - a practice bike with a digital monitor NIS 400 (Photo: PR abroad)

The Max chain offers a variety of fitness and sports accessories for training at home or in the open air. Hand spring, tennis racket and more.

Price range: starting at NIS 5.

Available at Max branches.

Max Fitness Department 1kg Training Dumbbell (Photo: Jude Moskowitz Courtesy of Zevik Dror Yachz and Communicative Strategy)

Women from elliptical and men from multi-trainer

Moran Cohen, marketing director of the importer of energy fitness brands

, on the habits of Israelis when it comes to physical activity: "Ministers, while men tend to prefer heavier equipment such as treadmills and power tools, weights and multi-trainers."

"The profile of customers is also changing, from regular fitness consumers who live and breathe the field, know what they want, understand the trends in the world and even create new market demands, they are the ones who will prefer to buy more professional and innovative equipment," says Cohen. Those who do sports outdoors and will be primarily interested in treadmills and small complementary products.In addition, there is a consumer audience that aims to improve health on a medical background or in need of rehabilitation.

"The Israeli consumer usually arrives ready, knows what he wants and even asks for specific products after researching the chains," notes Cohen and adds, "Training goals and requirements vary."

Home fitness products have become a basic consumer product, they are compact, portable and even foldable, with advanced technologies at competitive prices. Cohen reflects that: "Training at home allows for maximum comfort and achieving goals in managing several tasks simultaneously, most commonly walking or running with listening to a lecture or podcast - there is no doubt that awareness of our personal fitness has increased."

"Sports products are divided into 2 main classes: large fitness equipment and small accessories," Cohen explains. "In the accessories department

The categories of shaping and toning, yoga and Pilates, weights of various types, mattresses, resistance bands, posture products and more stand out.

The big fitness machines mainly see aerobic products such as ellipticals, jogging tracks, exercise bikes and power products such as multi-trainers and fitness sofas of various types.

It should be noted that the average investment between the departments is also different, when in the fitness accessories department the average price per item is about NIS 400, while for a large fitness device, we pay an average of about NIS 2,000. "

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• Gym

• Fitness accessories