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Is the age of meat over? Tnuva's surprising move - Walla! Of money

2022-01-10T08:46:12.461Z


The food giant has announced that it will invest, together with Polaristem, about half a billion dollars in the development of cell-growing technology from various sources - with the aim of replacing meat, chicken, fish and dairy products.


Is the age of meat over?

Tnuva's surprising move

The food giant has announced that it will invest, together with Polaristem, about half a billion dollars in the development of cell-growing technology from various sources - with the aim of replacing meat, chicken, fish and dairy products.

In the first phase, the joint venture will work to grow cultured meat.

Is this a new era in our food consumption?

Walla!

Of money

10/01/2022

Monday, 10 January 2022, 10:19 Updated: 10:34

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Red-red or hello hello?

The reduction trend in the consumption of animal food, receives official approval from the manufacturer most identified with the animal food industry in Israel: beef, chicken, fish and milk.



Food giant Tnuva and biotech company Floristem stunned the food industry this morning when they announced the establishment of a joint company in the field of civilized food.



According to the announcement, the joint venture will leverage the unique cell growth technology developed with investments of about $ 500 million in Floristem.

It is a unique and groundbreaking technological platform that supports the development and production of a variety of cell-based products from various sources such as beef, chicken, fish and milk.

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First products already in 2023

In the first phase, the project between Tnuva and Floristem will develop cultured meat products.

The companies state that Floristem's technological leadership, combined with Tnuva's R&D capabilities and advanced production and marketing infrastructure, will enable the launch of its first raw product as early as 2023.



Tnuva has quite a few well-known brands in the meat field, in addition to its almost complete identification with dairy products. And among the frozen products are quite a few products and brands belonging to Tnuva: beef, chicken and fish

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  • meat

  • chicken

  • Red red

  • milk

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Source: walla

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