Is the age of meat over?
Tnuva's surprising move
The food giant has announced that it will invest, together with Polaristem, about half a billion dollars in the development of cell-growing technology from various sources - with the aim of replacing meat, chicken, fish and dairy products.
In the first phase, the joint venture will work to grow cultured meat.
Is this a new era in our food consumption?
Walla!
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10/01/2022
Monday, 10 January 2022, 10:19 Updated: 10:34
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Red-red or hello hello?
The reduction trend in the consumption of animal food, receives official approval from the manufacturer most identified with the animal food industry in Israel: beef, chicken, fish and milk.
Food giant Tnuva and biotech company Floristem stunned the food industry this morning when they announced the establishment of a joint company in the field of civilized food.
According to the announcement, the joint venture will leverage the unique cell growth technology developed with investments of about $ 500 million in Floristem.
It is a unique and groundbreaking technological platform that supports the development and production of a variety of cell-based products from various sources such as beef, chicken, fish and milk.
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First products already in 2023
In the first phase, the project between Tnuva and Floristem will develop cultured meat products.
The companies state that Floristem's technological leadership, combined with Tnuva's R&D capabilities and advanced production and marketing infrastructure, will enable the launch of its first raw product as early as 2023.
Tnuva has quite a few well-known brands in the meat field, in addition to its almost complete identification with dairy products. And among the frozen products are quite a few products and brands belonging to Tnuva: beef, chicken and fish
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