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Rolls-Royce and Ferrari play off the auto crisis

2022-01-10T19:21:46.633Z

The automotive industry suffered in 2021, but the luxury segment did well. Pandemic, shortage of semiconductors, the automotive industry suffered in 2021. But the luxury segment, it did well. Rolls-Royce, the famous English manufacturer of high-end cars, made a financial year record with 5586 vehicles sold. A 50% increase in sales for this brand which belongs to BMW. Demand was boosted in particular by the new Ghost Coupe and the Cullinan 4 x 4, which is worth a whopping



Pandemic, shortage of semiconductors, the automotive industry suffered in 2021. But the luxury segment, it did well. Rolls-Royce, the famous English manufacturer of high-end cars, made a financial year record with 5586 vehicles sold.

A 50% increase in sales for this brand which belongs to BMW.

Demand was boosted in particular by the new Ghost Coupe and the Cullinan 4 x 4, which is worth a whopping 350,000 euros.

2021 has been a phenomenal year for Rolls-Royce Motor Cars

,” explains Executive Director Torsten Muller-Otvos.

See also

Ferrari, still very limited series

The brand is not resting on its laurels.

It is now preparing the launch of its Specter, its first all-electric model.

Ferrari, which celebrates its 75 anniversary this year, is also in great shape.

In the third quarter of 2021, the prancing horse brand recorded an increase in deliveries of 18.9%, to 2,750 vehicles.

Suddenly, it revised upwards its sales forecasts for the whole of 2021. Here again, the group is preparing to take the turn of the electric.

"

We will have our first fully electric car in 2025

," underlines Benedetto Vigna, the brand's new CEO, who also has other projects in mind: "

Achieving carbon neutrality by 2030.

"

To respect this roadmap, this boss reshuffled Ferrari's staff, thanking in particular its CTO, Michael Leiters.

Successful commercial performance does not protect managers from a sweeping blow during a change in governance.

Source: lefigaro

All business articles on 2022-01-10

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