Unicorn of Information: Placer.ai raises at a value of $ 1 billion

Placer.ai, which has developed a system for market analysis and clients in the commercial and retail real estate industry in the United States, today announced the completion of a $ 100 million fundraiser.

The current recruitment will be used by the company's development department to expand the team and accelerate product development

Walla!

Of money

11/01/2022

Tuesday, 11 January 2022, 14:33 Updated: 15:00

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The year 2021 is already behind us, but the Israeli high-tech industry is not impressed, apparently holidays, dates or dates and the unicorns made in Israel do not stop roaring. The new company that has earned the title that has become synonymous with success is Placer.ai, which has developed a system for market analysis and clients in the field of commercial real estate and retail in the United States.

The company today announced the completion of a $ 100 million fundraiser at a value of $ 1 billion. The round was led by Josh Buckley, and was also attended by WndrCo, Lucky Grom, MMC Technology Ventures LLC, Fifth Wall Ventures, Array Ventures, and other US commercial and real estate investors such as JAM Shapiro (Continental Realty Corp) , Elliott Bankoya and Jeff Karsh (Tryperion Partners), Daniel Klein (Klein Enterprises / Sundeck Capital), Majestic Realty and more. The company has raised $ 166 million so far. The current recruitment will be used by the company's development department to expand the team and accelerate product development,That changes the market through real-time Huge Data analysis.

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Three of the founders of Placer.ai.

Right: Ofir Lemmel, Oded Fosfeld and Zohar Bar Yehuda (Photo: Yonatan David)

The corona increased the need

Following the outbreak of the corona plague, the need for physical businesses for data provided by Placer.ai has increased.

The company has experienced significant growth - and has become a leader in market analysis and clients in the worlds of commercial real estate and retail.

Since the launch of the first product in November 2018, over 1,000 leading clients in real estate and commerce in the US have adopted Placer.ai's product. JLL, Regency Centers Taubman, Planet Fitness, BJ's Wholesale Club, Grocery Outlet, who use the company's products to make decisions about buying properties, opening stores, and measuring marketing activities, competing research and more.

Placer.ai was founded by CEO Noam Ben-Zvi, Zohar Bar Yehuda, Ofir Lemmel and Oded Fosfeld. The company has developed an advanced platform for gaining insights and data on customer traffic in physical locations. The company currently employs about 300 employees, of which about 160 in their offices in Ramat Gan, and will recruit dozens of additional employees.

Example of an information screen, as provided by Placer.ai (Photo: None)

"Accelerate product development"

Noam Ben-Zvi, CEO and founding partner of Placer.ai

: "Placerer experienced significant growth during 2021, after a consensus was reached in the market that accurate data and analysis of consumer behavior are a necessary tool in the decision-making process of any physical business.

But these analyzes are just the basis for a much wider world of deeper and more comprehensive data. Thanks to the recruitment, we will accelerate product development and add unprecedented data such as vehicle traffic, construction plans, network traffic, purchase data and more, as well as other advanced solutions that will strengthen any business in the physical world and enable decision making faster and more accurate. "

"We have long understood that the data that Placer.ai provides is essential, but market demand has exceeded all our expectations. We see the continued partnership with Placer.ai as a significant opportunity to improve the decision-making processes in the physical world and how those businesses conduct themselves fundamentally."

: "The company provides simple and immediate data that answers the questions we business owners have been asking for thirty years. Expected for the company. "

Noam Ben-Zvi, CEO of Placer.ai (Photo: Yonatan David)

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• start up

• Hi-Tech

• recruitment

• Exit