The Kärcher group demanded Tuesday the “
immediate stop of all use of its trademark
”, filed in the political sphere, deploring the “
inappropriate
” remarks of the presidential candidate Valérie Pécresse, in a press release.
"
We must bring out the Kärcher because it has been returned to the cellar by François Hollande and Emmanuel Macron for ten years
," said the LR candidate on Thursday during a trip.
This term was used in 2005 by Nicolas Sarkozy - Minister of the Interior and not yet president - who had said he wanted to clean the "
scum
" at "
Kärcher
", a brand of high pressure water cleaners.
Read alsoWhen Valérie Pécresse wakes up the "Kärcher"
Tuesday, the company wanted "
to react to the inappropriate and repeated comments of Madame Valérie Pécresse, presidential candidate, who has repeatedly used the Kärcher brand inappropriately
."
The group "
asks politicians and the media to immediately cease all use of its brand in the political sphere, which undermines its brand and the values of the company
", recalling that Kärcher "
is a registered trademark of the company Alfred Kärcher SE & Co KG, parent company of the French subsidiary Kärcher
”.
Previous warning in 2007
Created in 1935 and whose parent company is based in Germany, the group emphasizes that it “
has been fighting, for years, so that its brand is not exploited on the French political scene, where it has no place, and opposes its being associated with any political party or current
”.
“
The Kärcher brand is not the banner of any political party, but the exclusive property of the Kärcher companies.
It can and should only be used to designate the products of the Kärcher companies.
The Kärcher group thus deplores the ignorance by certain political figures of respect for their rights
, ”he adds in his press release.
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The " inappropriate
" uses
of its brand "
are all the more damaging
" as they associate it "
with violence and insecurity, while the company is dedicated to cleaning
" and "
also defends strong civic values. , in particular by leading an active policy of cultural sponsorship and intervening on large-scale projects
, ”the group further deplores.
In 2007, the company had already denounced the “
repeated use
” of its mark in the electoral campaign and wrote to the presidential candidates to warn them against the misuse of its name.
