Meltwater or the proven leader
The Meltwater Group celebrates its 20th anniversary this year 2021. The company has more than 2,000 employees and 55 offices in 25 countries around the world. Since its creation in 2001 in Norway, the group has continued to grow. Quickly understanding the needs of the market and the scale that it was going to take, Meltwater developed in the support and monitoring of marketing and communication actions of companies. The objective was to allow companies to monitor their impact in the media, measure their performance on the web and social media. But also to simplify the process of programming content and engaging with different communities and influencers. With the arrival of social networks and the progression of digital marketing,Meltwater has found the right time to develop and establish itself in the market.
Now supporting more than 33,000 customers including Renault, Carrefour, Danone, Decathlon, Michel and Augustin and ManoMano, Meltwater offers personalized and daily support.
Yves Rocher, who is new to digital marketing, for example chose Meltwater to assist them throughout their progress.
Since 2016, Meltwater has already acquired 10 companies, including three this year.
This progress is not the only one, because the group also went public in 2020 on Euronext.
An "all-in-one" actor
Bringing together all the tools that marketing and communication teams need within an ecosystem was Meltwater's challenge. The company is now the only “all-in-one” player to offer such a comprehensive suite (media and web monitoring, social media management, influence, audience analysis, etc.). This therefore allows companies to rationalize digital tools, to have a single point of contact for all their tools and a comparison of data which is reliable. With Meltwater tools, businesses can monitor, understand, and make more informed decisions to influence the world around them. Established all over the world, Meltwater is able to meet the different needs of clients of different sizes and different needs, thanks to the expertise of all its experts.
Meltwater's know-how, the power of its tools, the quality of its support have enabled it to become a leader in its field.
To stay at the forefront of innovation, Meltwater has made around ten acquisitions in recent years, including three in 2021: the French company Linkfluence (specializing in audience analysis), Klear (specializing in influence) and Owler, a competitive intelligence tool for brands.
Access real-time information
Meltwater tools are built to facilitate real-time access to data that provides strategic insights on its audience, the competition and thus understand what are the potential products to develop. The platform is also to be used on mobile via an application. Thanks to AI and tailor-made dashboards, the tasks of the marketing and communication teams are then simplified, automated and easily accessible, ultimately allowing them to be more efficient and to have more highly strategic tasks.
The information can then be easily redistributed within an organization, whether local or global, and shared with the level of detail needed by each stakeholder.
All of these customizable and combined tools allow Meltwater to set itself apart from its competitors.
Indeed, offering each profile a suitable solution allows you to choose when to be informed about their performance, whether it be daily, weekly or at any other frequency.
Instant notifications and insights are also available to track your ROI.
This access to information in real time is particularly appreciated by marketing and communication directors in times of crisis.
Meltwater has therefore become an essential player for the communication and marketing departments of companies.
Putting the needs and expectations of customers first, it is no wonder that they are leaders in their field.
