This is not a game: Microsoft will buy a gaming company for $ 70 billion
A big deal in the history of Microsoft: it will acquire Activision Blizzard, which develops games, including "Voice of Duty" and "Candy Crush", for $ 68.7 billion.
In this way, the company marks the direction in which it will develop in the future, and at the same time challenges the regulators who are trying to narrow the steps of the technology giants.
Walla!
Of money
18/01/2022
Tuesday, 18 January 2022, 15:59 Updated: 16:35
Share on Facebook
Share on WhatsApp
Share on Twitter
Share on Email
Share on general
Comments
Comments
2022 has barely begun - and it's already possible to mark the deal of the year: Computer giant Microsoft has announced it is acquiring video game developer ACTIVISION BLIZZARD from Santa Monica, California, for a record $ 68.7 billion in cash.
The deal will position Microsoft as a key player in the next generation of the Internet, a combination of the online world we know today with elements of virtual reality.
Activision, which recently faced allegations of sexual harassment in the company, and suffered sharp declines of about 27% in its share price, immediately jumped 40% in the pre-trading phase in New York, while Microsoft's share fell by one percent.
Good to know (promoted)
The natural treatment that overcomes knee pain - without leaving home
Served on behalf of Apostrophe Therapy
A piece of candy: Candy Crush (Photo: Walla! Fun)
45% more than market value
The sale is credited to Activision's CEO, Bobby Kotik, who was exposed to criticism due to suspicions of sexual harassment in the company (which are not personally related to him) and managed to get Microsoft to pay $ 95 per share, about 45% more than its value
. The 400 million monthly users of Activision, which is responsible for the most popular games in the world, including "Voice of Duty" and "Candy Crush". Players around the world, will position Microsoft as a competitor to the Facebook membership group, or in its new name "meta".
Moreover, sources estimate that the combination of the Xbox owner is behind the development of Mindcraft and Hello, and of course - its well-known flagship product, the Office suite, together with the company's cloud capabilities, will position it as a competitor not only to Meta, but also to Technology Premier League names, like Amazon and Google.
At the same time, Microsoft may from now on be exposed to more "troubles of the rich", as the technology giants are in the sights of the various regulators around the world, who are trying to limit their power.
Of money
Tags
Microsoft
transaction
Billions
candy Crush
call of Duty
