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With the Canadian Inkbox, Bic gets into temporary tattooing

2022-01-18T18:12:33.248Z


Through targeted takeovers, the ballpoint pen king is betting on promising new markets. A bee or a flower tattooed on the skin, for ten to fifteen days. After pens and razors, Bic launched into ephemeral tattooing by acquiring the Canadian company InkBox. Cost of the operation: 57 million euros initially, plus a deferred payment, the amount of which will depend on the performance of the start-up. Created in 2015 by two brothers, lnkbox is a leader in its category. It offers a catalo


A bee or a flower tattooed on the skin, for ten to fifteen days.

After pens and razors, Bic launched into ephemeral tattooing by acquiring the Canadian company InkBox.

Cost of the operation: 57 million euros initially, plus a deferred payment, the amount of which will depend on the performance of the start-up.

Created in 2015 by two brothers, lnkbox is a leader in its category.

It offers a catalog of 10,000 tattoos online and the possibility of creating a pattern yourself.

“This acquisition is a tipping point towards ever more creativity,

underlines Gonzalve Bich, CEO of Bic.

We want to become one of the leaders in semi-permanent tattooing, a growing emerging market.”

Read also

Drawing, maintenance, removal… everything you need to know before getting a tattoo

Four years ago, Bic launched BodyMark, an ephemeral tattoo marker with a lifespan of 1 to 3 days.

The appetite of millennials for this type of design encouraged the group to go further.

Marketing its tattoos between 10 and 25 dollars each, Inkbox made 24 million…

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Source: lefigaro

All business articles on 2022-01-18

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