A bee or a flower tattooed on the skin, for ten to fifteen days.
After pens and razors, Bic launched into ephemeral tattooing by acquiring the Canadian company InkBox.
Cost of the operation: 57 million euros initially, plus a deferred payment, the amount of which will depend on the performance of the start-up.
Created in 2015 by two brothers, lnkbox is a leader in its category.
It offers a catalog of 10,000 tattoos online and the possibility of creating a pattern yourself.
“This acquisition is a tipping point towards ever more creativity,
underlines Gonzalve Bich, CEO of Bic.
We want to become one of the leaders in semi-permanent tattooing, a growing emerging market.”
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Four years ago, Bic launched BodyMark, an ephemeral tattoo marker with a lifespan of 1 to 3 days.
The appetite of millennials for this type of design encouraged the group to go further.
Marketing its tattoos between 10 and 25 dollars each, Inkbox made 24 million…
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