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The vegetable bacon of La Vie makes investors salivate

2022-01-19T18:13:22.542Z

The company has been marketing its products at Carrefour since October. It has just raised 25 million euros.



The outlook for plant-based meat is attracting increasing interest from investors.

The start-up La Vie, which has been marketing its bacon in Carrefour stores since October, has just raised 25 million euros.

The French fund Seventure supplies most of this fundraising.

Partech, Oyster Bay, Capagro, Entrepreneur First, Bleu capital and… the actress Natalie Portman also participate, as well as the CEOs of Back Market, Vinted and the founder of BlaBlaCar.

"It's not us who raised funds, it's our bacon and our bacon

," laughs Nicolas Schweitzer, co-founder of La Vie.

The tasting of our products was decisive

.

»

See also

Vegetable “meat” interferes in our dishes

Nicolas Schweitzer is a convinced environmental activist.

He co-founded his start-up in 2019 to tackle the environmental challenge of the constantly growing global consumption of meat.

Intensive farming contributes 18% to CO emissions worldwide.

We are the only ones to have managed to manufacture solid vegetable fat that will infuse into the product

Nicolas Schweitzer, co-founder of La Vie

By the end of the year, vegetable bacon from La…

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Source: lefigaro

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