You should remember that you are lawyers, not unicorns

The big law firms are dragged into losing competition in advance against the high-tech industry and the public pays for the misrepresentation.

The world of law must shake off the race and look inward: Do you want the best in you?

Give them added value instead of macchiato with almond milk

Hezi Greenfeld, "Top Digital"

23/01/2022

Sunday, 23 January 2022, 09:08 Updated: 09:28

• Share on Facebook

• Share on WhatsApp

• Share on Twitter

• Share on Email

• Share on general

• Comments

  Comments

Recently we have often heard about a growing rampage in the law firms in Israel.

As in other areas, here too, in an industry that is traditionally considered gray and fossilized, glamorous gimmicks often catch the eye of the high-tech office gourds, while there is a constant fear of workers leaking.

Sparkling huge temples with soprano spaces, which occupy a massive chunk of the contents of modern Tel Aviv office towers and are designed to prove who has "bigger";

Company vacations and eye-popping employee parties;

Gyms, Pilates classes and enrichment classes;

Ongoing catering and refrigerators abounding in healthy food throughout working hours, alongside beer and desserts;

Or an iPad from which we will order which of the coffee options offered to choose from: from soy cappuccino to oat-based latte.

All of these and others are expressions of the contemporary reality in the law firms, which due to the understandable risk of brain drain, squint and incessantly mimic the same mindset in the most glittering field of all.

Good to know (promoted)

B-Cure Laser - Doctors recommend and patients are satisfied

Served on behalf of Bee Cure Laser

Instead of a Pilates class at the expense of the office, give employees professional training and a rewarding horizon, not just at the financial level (Photo: ShutterStock)

Excessive eye prick is doomed to failure

The thought that often drives employers, is that today's Generation Y that one day is here and another day is already there. He acquires tools that enable him to integrate into the corresponding market more easily, even if he landed directly from another field.

This is all the more so for a modern and young lawyer who deals with the issues of the global and technological new world, including those of high-tech. Therefore, the most glamorous branding that simulates what is happening in the tower opposite, it is fine.

But an empty and meaningless pursuit of excessive eye-popping will be missed in advance. This is a lost and unnecessary competition in the first place, when strategically it does not professionally promote the offices and the industry in depth. These are left stuck in place, with their inputs invested in careless places in a false attempt to make up for what is missing.

And so as often happens,

.

In an industry where values ​​and the pursuit of justice are supposed to be a professional flag that hovers above it, these have long since become cynical in the context of what takes place in it.

The well-being of the employee is of paramount importance.

But it would be better for law firms to look inward first, in order to deeply improve themselves and their quality professionally and ethically.

First and foremost, as a clear interest in advancing the young people of the industry and thus correcting ingrained historical injustices that prevent them from breaking out.

Hezi Greenfeld, CEO and co-founder of Top Digital, which provides professional guidance to lawyers and their clients (Photo: Michal Osherov)

Reward for performance and re-adoption of profession values

In this type of work with such a high coefficient of abrasion and demands, no empty honey trap will cover the fact that in a large proportion of cases, interns and young workers at the beginning of their careers do not receive proper professional credit for their hard-earned achievements.

These are usually registered to the credit of the firm and its executives only, and those who have labored for the achievement are left with a jarring sense of exploitation. No Feldenkrais class or almond milk macchiato will contribute to the stay of a talented worker, who after a few years feels he is stepping in place and even noble.

Those who are waiting for such rewarding options out there are unlikely to survive long to watch from the sidelines, how others gain promotions and partnerships due to standards, mergers or ego struggles behind the scenes, with class and wage gaps only growing regardless of their true skills.

Well done to those of the firms who, at the same time or as a replacement for that glittering mantle, did provide their employees and interns with in-depth development in professional training and reward based on their achievements for the clientele.

This is the model to which the rest of the legal world deserves to aspire.

Through it, the young people of the industry will be promoted, who will stop constantly squinting into the high-tech worlds.

These will still benefit from the improvement of their conditions, along with their professional upgrade and redress of repeated injustices that prevent their promotion.

This will build a deep infrastructure, to ensure continuity to the professional base in the field and to improve the raw material that is its main asset - the quality of the workforce.

Hence, even "values" will cease to be a dirty word in the profession and trust in the public will be restored.

We will all benefit from this, and first and foremost the industry for its quality people.

• Of money

• Career and higher education

Tags

• Lawyers

• Hi-Tech

• Career

• Generation Y.