In recent years, food brands have joined forces to buy cheaper from manufacturers.
Will they soon come together to deliver more efficiently to their customers?
This is the bet of Casino (Monoprix, Naturtalia…) and Ocado.
The Saint-Etienne distributor and the English logistics company are bound by an exclusivity agreement in France.
Since May 2020, Casino has been using Ocado technology to optimize its home shopping deliveries in Île-de-France.
In its robotic warehouse in Fleury-Mérogis, online orders are prepared in record time (50 products in six minutes) from 50,000 references.
Casino has become the leader in home delivery on D+1.
Read also
The Casino group and Amazon strengthen their ties
Second phase of their partnership, Casino and Ocado will create a joint venture, majority owned by the British.
Objective: sell the Ocado solution to other distributors.
Several brands could share the same warehouse.
“This company will open up the entire French food distribution market…
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