Senior Elections: Special Questionnaire for Women's Day

They are in high-tech, finance, health, media, tourism and sports: In preparation for International Women's Day next week, we went to hear the successful women in Israel remember their first job, find out what their smart move was and donate tips to the beginning careerist

Ilana Stotland

03/03/2022

Thursday, 03 March 2022, 09:29 Updated: Friday, 04 March 2022, 07:24

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Adi Sofer Thani, CEO of Meta in Israel

Adi Sofer Thani, 50, CEO of Meta in Israel. Married, mother of two daughters, holds a bachelor's degree in law from Tel Aviv University and a master's degree in the Kellogg-Recanati program in business administration.

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: Instead of working in the business sector, I started working as a personal assistant to the CEO and owner of the 'Promotion' group, which includes a number of subsidiaries engaged in training, training and education in the private sector. The main focus of the job was business development. Less than a year in the job of being appointed to my position as the first CEO of a subsidiary in the group we formed at that time from scratch.

I've run a lot of companies since then, but nothing can replace this first time experience. ”

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: "When I realized that the significant years of my career were also those in which my two daughters were born, it was clear to me that investing in help at home was the best way I could invest in myself and my career, to be able to do both. This is true not only when there are babies at home, "But even when the children grow up - even more. We often have a tendency to think of studies or real estate as investments whose return comes over many years, but today I know that investing in home help is the highest return when thinking about our careers."

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: "A significant difference I often see between boys and girls is that when boys see deep and cold water they are not afraid to jump and learn to swim while, and girls often do not jump until they are sure they are swimming champions. The problem is that if we wait until we know something perfect before "We will try, we will never dare to do the really big things. Only when we jump into the water despite the fear and with enough faith in ourselves, we make the most significant progress in our careers. Only in this way do glass ceilings shatter, and only in this way,

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Adi Sofer Thani, CEO of Meta in Israel (Photo: Rami Zranger)

Ruth Ralberg, CEO of Clalit Health Services

Ruth Ralbag, 61, CEO of Clalit Health Services. Married, mother of two children, grandmother of two grandchildren. Holds a bachelor's and master's degree from the Hebrew University of Jerusalem in economics, business administration and public policy.

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: " Leave hydroponic gardens and I planted flowers professionally.

At the age of 25, after graduating, I started studying management at the First International Bank.

I got my first job after 18 months as the director of the regional foreign trade and foreign exchange department at the main branch in Jerusalem. "

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"A smart move at the beginning of my professional career was when I was appointed manager of a bank branch in the Talpiot neighborhood in the industrial area of ​​Jerusalem. I was a very young manager at the time and was asked to close the unprofitable branch.

He did get my opinion.

The branch moved place according to my proposal and became the outstanding branch for three years and the branch with the second profit contribution in the district after the main branch.

"Also, a professional decision I made over the years was that when I exhausted a role I decided to move immediately and move on to the next challenging role, a motto that goes with me throughout my career."

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: "To be happy and satisfied with what you are doing, to meet challenges, to learn, to listen and to initiate. If you believe in a certain professional direction, do not be afraid to express your position and progress."

Ruth Ralberg, CEO of Clalit Health Services (Photo: Rami Zranger)

Michal Braverman-Blumenstein, CEO of Microsoft Israel, Research and Development

Michal Braverman-Blumenstein, CEO of Microsoft Israel Research and Development. Married, mother of two daughters, holds a master's degree in computer science from Columbia University in New York.

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: I studied at Columbia University.

Later, I realized that the business side fascinated me more, and I moved on to product management positions after management studies at Tel Aviv University.

Naftali Bennett later persuaded me to join his startup Saeita, as COO.

After Saiuta was acquired by RSA, Bennett left politics and replaced him as CEO. In 2013, I joined Microsoft to establish the global company's cyber center, and initiated and managed some of Microsoft's most advanced security products. In 2017, I was appointed VP of Technology. "I was appointed CEO of Microsoft Israel Research and Development and Corporate Vice President."

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: "The transition to product management in addition to development management. I enjoyed studying computer science and working as a software engineer, but I realized that managerial roles, which combine technology and strategic management, allow me to reach my full potential and influence the world in which I live.

When Microsoft Global CEO Satya Nadella offered me a relocation, I refused and asked to establish one of Microsoft's significant cyber centers here in Israel. My role as CEO also gives me the opportunity to work to recruit populations from different backgrounds, encourage sustainability and preserve the environment Participate in the development of advanced technology that affects hundreds of millions worldwide. "

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:" Dare to try and take risks, do not be afraid to follow your desires.

Risk-taking is a critical ability for professional advancement and achievement.

Studies show that from a very young age boys receive positive reinforcement for daring, while girls receive positive reinforcement for being careful.

This is exactly where the gender gap begins.

I, too, took risks and failed - and not once.

It was hard, but from there I grew.

That is why I am working today to encourage young girls to develop daring, to pursue their interests and not let others let go of their hands just because they are girls. "

Michal Braverman-Blumenstein, CEO of Microsoft Israel, Research and Development (Photo: Yossi Zeliger)

Rakefet Rusk Aminach, managing partner of Team8

Rakefet Rusk Aminach, 56, a managing partner in Team8, which establishes and invests in technology companies in the worlds of cyber, data and fintech.

Married, mother of two daughters, holds a bachelor's degree in economics - accounting, a bachelor's degree in law and a master's degree in business administration from Tel Aviv University.

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: "While I was debating while pursuing a master's degree whether to pursue an academic career and do a doctorate, or go into the business world, I consulted a friend. To his question: 'What do you want to be when you grow up?', My answer was unequivocal: 'I want to be like Galia Maor, then Deputy CEO of Bank Leumi, is one of the (few) leading women in the Israeli economy in those days.

He knew Galia personally and arranged a meeting for us.

She in turn offered me to come work with her, and the rest is history.

I was privileged to observe closely and learn from her discoveries in her most significant years as a principal.

Without a doubt, the position was the best management school for me. "

"At the age of 29, I was appointed a partner in the accounting firm Somekh Chaikin (KPMG), one of the leading law firms in Israel. I studied accounting, completed my internship and even served as a lecturer in the field at Tel Aviv University, but did not want to engage directly in the profession. Meged Somekh, then the firm's managing partner, whom I knew as part of my work with Galia Maor. Gad was one of the first to identify the potential in me and gamble on me. Eventually, I was appointed CEO of the firm and the rest of

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Behind every glittering story and successful career there were many challenges along the way, and even failures.

The difference between those who have succeeded and those who have not, lies in determination.

The road requires perseverance, knowing how to face challenges and not break down. "

Rakefet Rusk Aminach, Managing Partner of Team8 (Photo: Ron Kedmi)

Avia Magen, CEO of the Fattal Israel chain

Her father is Magen, 44, CEO of the

Fattal Israel hotel chain. Divorced, mother of three, holds a bachelor's degree in law.

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).

I did not think of a career in the field, but once I got to know the hotel industry, the bacterium stuck with me. "

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:" My success consists of many small steps and big ambitions.

At home I was taught to do everything in the best way I could and especially to enjoy the road.

When I started working in the hotel industry, as a freshman, I did not think this would be my career but it was clear to me that I would dedicate myself and do the job in the most appropriate way.

Thanks to this, I not only fell in love with the field, but also gained the recognition that led time and time again, to promotion.

"If I still focus on a wise decision during my career, one such was when I served as vice president of the Meridian Hotel and received an offer from Uncle Fattal to be the general manager of the Club Med Hotel, later the U Coral Beach Hotel in Eilat. I was only 27 then and my initial instinct was to say 'No', from a place of fear that contained thoughts of unpreparedness

. "I neutralized the concerns and background noises and went for it. In retrospect, it was an excellent school that guided me to the next step on the ladder."

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: "Behind every success story there is a big vision that started with a small step. Find out what your vision is, plan your way and then go out to fulfill. Step by step. And most importantly, stay true to yourself and your principles. US President Theodore Roosevelt said: 'Keep your eyes turned To the stars and your feet on the ground, a sentence that has accompanied me ever since, and probably forever. "

Avia Magen, CEO of the Fattal Israel hotel chain (Photo: Dana Kopel)

Tal Granot-Goldstein, CEO of HOT

Tal Granot-Goldstein, 44, CEO of HOT. Married, mother of two children, holds a bachelor's degree in business administration from the College of Management.

• First position: "Service and Human Resources."

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"I think I always relied on my intuitions and did not allow fear to run me in the choices I made. One of the most important things I learned at the beginning of my journey was to identify in time the organizational culture and vision of the workplaces I am in: If an organization has a soul "I will be there in full force. I have never been afraid to change or take risks. I always tell my employees, and even my children, that we are not in an operating room. We need to make mistakes, learn from them and move on smarter."

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: "Trust yourself to be good, do a wonderful job and go for it with all your might. Courage is an integral part of the job and it will allow you to keep moving forward and moving forward. Understanding that each of us has added value it can bring to the organization is immensely important. The job we get is just a title, while the way we choose to perform it is what makes us professional and prominent facts. "

Tal Granot-Goldstein, CEO of HOT (Photo: Rami Zranger)

Yael Elmore Leon, Acting General Manager of the Sports Betting Council

Yael Elmore Leon, 47, Acting General Manager (MM) of the Sports Betting Council.

Married, mother of three children, holds a bachelor's degree in economics and management

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: "Commander of military bands as part of my services as an education officer. A super experienced role that prepared and shaped me for life. "Here I connected to the business world through culture."

: " The

thing that launched my career into the new world is specializing in e-commerce, big data, marketing and technology while creating the right connection between the old and new retail world."

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: "In light of the ever-changing business reality, with uncertainty, the existing toolbox and managerial methodologies do not provide a satisfactory professional response relevant to the world of senior management

. , We are the principals, an excellent lesson in advanced business administration as we had to roll up our sleeves and plan monthly creative moves in order to get through the period successfully. At the same time, be attentive to global trends and tendencies while analyzing the new successes, failures and business aspects. "

Yael Elmor Leon, Acting CEO of the Sports Betting Council (Photo: Ofer Hagai)

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