For several years, the digital transition of companies has continued to intensify.
Covid-19 has accelerated this evolution that began with the arrival of the Internet.
During the pandemic, several highly regulated professions found themselves powerless in certain processes.
Among them, the relationship, one of the most critical phases in the customer journey.
Unfortunately, successive confinements have halted this step.
Faced with this observation, insurance, banks, real estate and rental management have turned to digital solutions to, for example, compile a file for a loan or rental application.
An increasingly democratized alternative, offering many advantages, but bringing in its wake several risks.
Customer knowledge: a new challenge for regulated sectors
By using new digital channels, companies are responding to an exponential demand for online services.
Digital is becoming more commonplace and it is normal for regulated sectors to adapt to the new habits of individuals.
Paradoxically, the democratization of these new processes causes the multiplication of risks for these companies.
Malicious users get their money's worth through these digital channels.
Distance management increases the risk of fraud, which has been increasing for several years.
False identity documents or falsification of pay slips, the subterfuges are known, but under the influx of demand many still fall through the cracks.
This observation has very real consequences for the banking sector.
Vialink: Digital at the service of customer journey and identification Vialink
Advanced technology for a better customer journey
To relieve sectors under strong regulatory pressure, Vialink has implemented technology based on next-generation artificial intelligence.
Based on an algorithm, this AI stands out for its instantaneousness.
Often when assembling a folder, for example, a part is missing and the back and forth becomes incessant.
On average, it takes 17 days to finalize an application.
Vialink technology detects any missing part in real time.
The individual is immediately notified, a considerable saving of time for both parties.
The client is relieved of administrative imbroglios, the professional can concentrate on commercial tasks, which create value for his company.
Minimizing the risk of fraud with a new type of AI
Faced with the new challenge of repressing fraud, digital tools have flooded the market to try to stem identity theft.
Tools like facematching and liveness have become common, but they are not always efficient and are sometimes overwhelmed by the number of cases to process.
Vialink artificial intelligence is the perfect marriage between innovation and industrial service.
Fully operational for 3.5 years, the algorithm can detect identity theft in just 3 seconds.
The Scale-up offers a tool whose acuity is not affected by the quantity.
Fraud is not limited to identity.
The Vialink service minimizes risks specific to other sectors.
Rental management, for example, is subject to falsification of income.
On the same model as for identity checks, the AI manages to find the slightest suspicious payslip.
To guarantee the performance of its solutions, Vialink invests 50% of its resources in research and development each year.
Individuals are also winners of this automation of customer knowledge.
They can now, for example, open an account via the desired channel.
They benefit from real-time interaction allowing them to be better informed about their request.
By coupling artificial intelligence and machine learning in customer knowledge, Vialink offers solutions allowing regulated sectors to reduce the risk of fraud or sanctions, while gaining operational excellence.
