From sparkling Evian to Aptamil baby milk in tablets… Danone is counting more than ever on its flagship brands to regain its reputation.
Arrived last September after a serious crisis of governance having destabilized the group with 24.3 billion euros in turnover, Antoine de Saint-Affrique presented this Tuesday in Évian-les-Bains his recipe called Renew Danone to relaunch the growth of the dairy and water giant.
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The challenges of the new boss of Danone
After five months of discussions with Danone's 100,000 employees, its shareholders, the financial community, and an in-depth tour of stores and countries, the verdict of the former manager of the Swiss chocolatier Barry Callebaut is clear.
There is no question for
"the most beautiful jewel of the food industry"
, in the words of the new managing director, of leaving its three businesses: dairy and plant products (54% of turnover), water (15%) and specialized nutrition (31%).
A choice against the current of electroshock…
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