consumption

Passover in Fatah: Where can we find the cheapest basket of detergents?

Just before you start cleaning for Passover: this way you can deduct more than 50% of the expenses on the basket of cleaning materials.

On the other hand, if you do not pay attention to the increase in prices, you may pay much more for the same basket - compared to last year

Dr. Hezi Gur Mizrahi

16/03/2022

Wednesday, 16 March 2022, 16:45 Updated: Thursday, 17 March 2022, 14:01

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The culture of house cleaning for Passover has become an Israeli custom regardless of religion and nationality, no matter if you are ultra-Orthodox, secular, Arab, Druze or Christian (the last three have adopted the custom and among them there is a sharp increase in consumption of products and cleaning materials for Passover). March is the month of cleaning or at least the consumption of cleaning and laundry products at particularly affordable prices.

There are some products whose main annual sales are in March-April, some of which close to 80% of their annual consumption is recorded in the spring months.

How can you not be vigilant about all the advertisements with the tempting promotions displayed at the entrance and in the store fronts of the food chains, from gallon bleach to the wonder cloth, all the cleaning sprays and floor liquids in different scents.

Everyone loads the carts with the abundance and variety - and forgets about sensible consumption.

In preparation for the Passover cleaning, we went out to check the gaps paid on the basket of cleaning products from the leading brand in Israel compared to a parallel basket under a private label or discounted brands such as Shaniv Touch products, St. Moritz products, Rami Levy, Shufersal private labels and surprisingly the private label PERFECT. Which came in second place in the cheapest basket this year, the one that saves buyers more than 55% on a parallel basket of the well-known brand of the Snow company, and all this without referring to the fact that on the shelves there are also some import brands that are much more expensive than those of Snow.

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Snow: Favorite products for Israelis.

Will we be willing to pay the price? (Photo: Daniel Malakhovsky)

Freeze the rise in prices?

Despite declarations of a freeze and cancellations of price increases, we will still pay more on Snow's cleaning product basket in the retail chains by an average of 7.20%. Others we have seen a significant increase.

Price increases in the basket of Snow products compared to last year:

Shufersal Deal

price increase / discount 13.03%

Rami Levy 7.62%

Freshmarket 8.07%

Market warehouses 2.40% -

Yochananoff 4.67%

Pavilion wines 8.35%

Victory 1.21%

Approved up to 9.16%

Ingredients of Snow Products Basket (Photo: Daniel Malakhovsky)

Sometimes it is difficult to compare similar preparations

Although we deal with alternative brands, it should be remembered that not every bleach is the same as another, not every cloth absorbs and lasts as well as not every floor liquid does the same job, it is important to know and recognize that in the detergent industry there are several parameters that change the rules.

The manager of a detergent factory tells us that the percentage of active ingredient in bleach changes performance as well as price.

By the way, the most expensive material in laundry detergents and floor liquids is perfume in general ... even in window cleaner liquids the percentage of alcohol and perfume is about 90% of the production of liquid, and we are also explained that not every product listed on it for example "dishwashing liquid" is really the same brand Precious, for example in its ability to dissolve fats.

In other words: one can certainly come to Sano with complaints about the expensive price of the company's products, but at the same time we will mention that what made Snow a leading and dominant player, one that even international brands fail to achieve its market share, is consumer loyalty.

Snow is traded on the stock exchange worth NIS 3.2 billion and conducts commercial activities of close to NIS 2 billion a year, not bad for a company founded in 1965 by Bruno Landsberg and today managed by his grandson, Yuval Landsberg.

Basket of cleaning and laundry products, differences between the chains (Photo: Daniel Malakhovsky)

Here's a little about our cleaning habits, in numbers: The average household cleans its house windows on average once every three months.

The average frequency of washing the floor, which is 5.5 times a month (ie - more than once a week), washing dishes and washing are activities that are considered daily, although here too there is a difference in frequency that is mainly derived from the number of people in the house.

If you want to hold on to an average, then it stands on one full washing machine every 3 days.

Components of the replacement basket (Photo: Daniel Malakhovsky)

Decide for yourself where you can compromise

More complex operations such as arranging cabinets, polishing silverware, stainless steel or purchasing a spray for cleaning carpets, are performed once or twice a year, in most cases before Passover.

So we talked about prices, we talked about quality and our recommendation to consumers is to act wisely - for example decide which product you do not mind compromising and you insist on Snow or another quality substitute, and which products you can definitely settle for a significantly cheaper substitute without dulling the holiday home. The

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• Passover

• Cleanliness

• Cleaners

• Snow