In times of inflation and pressure on purchasing power, retailers know that their customers have their eyes glued to the labels.
Intermarché, the third distributor in France, benefits rather from this situation.
Covid obliges, 2020 had been an exceptional year for food distribution in general, and for Intermarché in particular.
The brand had then experienced the strongest growth in the market.
In 2021, it managed to stabilize its sales at this high level.
Turnover increased by 0.4%, excluding fuel, to 27.3 billion euros.
That of Netto, the discount brand of Les Mousquetaires, gained 0.6%.
Both continued to nibble market share (+0.3 points) from their competitors, now claiming 16% of sales according to Kantar.
Intermarché and Netto combine the strengths.
Like Leclerc and Lidl, two other big winners in distribution in 2021, they benefit
from “a very good price image
”, notes Kantar.
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