The Limited Times

Now you can see non-English news...

Intermarché relies on its low prices to grow

2022-03-28T18:29:46.359Z

DECRYPTION - Les Mousquetaires want to strengthen their discount offer. In times of inflation and pressure on purchasing power, retailers know that their customers have their eyes glued to the labels. Intermarché, the third distributor in France, benefits rather from this situation. Covid obliges, 2020 had been an exceptional year for food distribution in general, and for Intermarché in particular. The brand had then experienced the strongest growth in the market. In



In times of inflation and pressure on purchasing power, retailers know that their customers have their eyes glued to the labels.

Intermarché, the third distributor in France, benefits rather from this situation.

Covid obliges, 2020 had been an exceptional year for food distribution in general, and for Intermarché in particular.

The brand had then experienced the strongest growth in the market.

In 2021, it managed to stabilize its sales at this high level.

Turnover increased by 0.4%, excluding fuel, to 27.3 billion euros.

That of Netto, the discount brand of Les Mousquetaires, gained 0.6%.

Both continued to nibble market share (+0.3 points) from their competitors, now claiming 16% of sales according to Kantar.

Intermarché and Netto combine the strengths.

Like Leclerc and Lidl, two other big winners in distribution in 2021, they benefit

from “a very good price image

”, notes Kantar.

The distributor…

This article is for subscribers only.

You have 70% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for 1€ the first month

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All business articles on 2022-03-28

You may like

News/Politics 2022-06-21T08:53:32.482Z
News/Politics 2022-03-02T14:00:54.974Z
Business 2022-03-28T18:29:46.359Z

Trends 24h

Business 2022-06-28T19:14:11.447Z

Latest

© Communities 2019 - Privacy