The banking giant Societe Generale unveiled on Tuesday the new brand of its retail banking network which will be called "
SG
" from 2023, once the merger with Crédit du Nord is effective.
To discover
Taxes 2022: all about your tax return
Read alsoWar in Ukraine: costly retirement from Russia for Société Générale
This “
new national SG brand
” will be associated with ten regional brands: SG Crédit du Nord, SG Grand Est, SG Laydernier, SG Auvergne Rhône Alpes, SG SMC, SG Courtois, SG Sud Ouest, SG Tarneaud, SG Grand Ouest, and SG Société Générale in Ile-de-France and Corsica.
"
We are progressing with this merger in accordance with the planned schedule and in compliance with all the commitments we have made to our customers and our employees
," said Sébastien Proto, Deputy Chief Executive Officer, quoted in the communicated.
"
The appointments that are announced are also in line with our commitment to ensure a balance in the appointments between the teams of the two banks consistent with the respective weight of each brand.
“, also underlined Sébastien Proto.
The group has also slightly redesigned its logo, which becomes “
an open square
”.
The merger of the Societe Generale and Crédit du Nord networks should take place on January 1, 2023 and will lead, by 2025, to 3,700 job cuts.
No departure will be forced, promised the group.
