In a short year, Gorillas and its competitors converted urban consumers to express grocery delivery in less than a quarter of an hour.
In Île-de-France, one in ten home deliveries, according to NielsenIQ, is operated by one of the start-ups (Gorillas, Getir, Flink, Cajoo, etc.) that took the capital by storm in the spring of 2021. market weighs 200 million euros according to IRI, and has not stopped growing.
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"Habits are changing
," rejoices Pierre Guionin, the general manager of Gorillas in France.
Customers consume more and more on demand, and fragment their purchases.
We benefit from it.”
Consumption is evolving towards a Chinese model.
Young consumers
“no longer make shopping lists there
,” notes a good connoisseur of distribution in China.
When they think of a product they need, they order it and have it delivered immediately.
That's it, it's done!"
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Express shopping delivery: in the big cities, the commercial battle begins
The German Gorillas is surfing on this trend that he has helped to create since his arrival…
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