New boost in sight to protect the portfolio of Leclerc customers.
The brand announced on Tuesday the launch of an “anti-inflation shield” operation applicable from Wednesday to 120 products on sale in all its establishments.
“Systematic compensation in vouchers” will be offered to customers in the event of a price increase for these products, among “the most purchased every day in E. Leclerc centers”, indicates the brand in a press release.
The measure runs until July 31.
Customers will thus be given a voucher on their loyalty card when they go to the checkout, in traditional stores as well as in drive-ins.
A gesture which, after the freezing of the price of fuels and that of the baguette, is justified according to Leclerc by "a context of inflation which is anchored durably" and which was marked, in April, by an increase of 4.8 % over one year.
Read alsoBread, meat, pasta... why the rise in prices will accelerate in the first half of 2022
Grocery, fresh produce, beverages and hygiene products: the products concerned fall into the four main categories "of products necessary for everyday life".
One way to “keep prices on the ground”, boasts E. Leclerc on his site.
The brand also devotes an online space dedicated to this "anti-inflation shield", on which the list of products concerned is accessible.
Coup de com' or boost?
For the boss of the National Federation of Farmers' Unions (FNSEA), large retailers can afford these commercial gestures.
“They have gained a lot – a lot, a lot – in 2020: they have been, with the restaurants closed, extremely busy so they can now concede a little margin, said Christiane Lambert earlier this year on BFMTV.
It is true that it is difficult for them, but they have the means.
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