Special for Independence Day: What do the world think about Israeli high-tech?

In recent years, Israeli high-tech has enjoyed a boom that is reflected in the extensive global activity of innovative start-up companies overseas.

Israelis have the image of brats, pioneers, people who think outside the box and are not afraid to attack the target.

Ahead of Independence Day, we checked out what the world thinks of us

I have Seville

02/05/2022

Monday, 02 May 2022, 12:56 Updated: Thursday, 05 May 2022, 08:12

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What did the Israelis not say about us?

That we act recklessly without thinking, that the term "impudence" was invented on us and that we do not know how to accept the word "no" as an answer.

All of these descriptions can be interpreted as varying in departments and even as negative, but precisely in the business world, these qualities can be perceived as positive and contributing.

It is not for nothing that Israel is considered a start-up nation and is flourishing in high-tech and has extensive activity in Israel and around the world.

On the occasion of the 74th birthday of the State of Israel, we decided to examine how the Israeli high-tech industry in the world is perceived.

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Do not be afraid to attack the target - just like in the army (Photo: ShutterStock)

Take risks and believe that "it will be okay"

"As someone who works for a large global organization that employs over 70,000 people worldwide, I can describe how the Israeli high-tech community is perceived in the world," says

Israel

.

OK".

We first do and then at most we get no-no-no.

While in other cultures one is more careful, in my opinion our approach is actually appreciated.

We have very talented talents in Israel and we are considered bold and brave, and when things work out for the best, we are appreciated for acting quickly without too much hesitation. "

"I think it's not for nothing that Israel is appreciated and huge companies like Salesforce choose to open development centers here. Salesforce sees its Israeli development center as a strategic goal, has invested heavily in acquiring Israeli companies and significant growth in Israel. Our fine talent and the local ecosystem. "

Israel as a start-up nation.

An image that has been successfully marketed to the world (Photo: ShutterStock)

A different rhythm of directness and authenticity

RapidAPI, a company that has developed an API platform that connects millions of developers from around the world, was founded by an Israeli entrepreneur, Ido Gino, who at the age of 18 left for San Francisco to establish the company that currently operates there and also in offices in Israel.

, says that what sets the Israeli high-tech market apart is that we, the Israelis, are direct and like to make decisions quickly.

"Usually it is an advantage because it saves time and speeds up processes that are often delayed due to politics, but sometimes recklessness and authenticity are different from the corporate culture of colleagues from around the world, who are used to working at a different pace. I personally think it is an advantage. Also to learn from other cultures in the world their work habits, for me personally it has contributed a lot. "

Hila Reich, Director of RapidAPI Israel (Photo: Victor Levy)

Fast in decision making and results focused

Noa Asher, CEO of the Innovation Lab of the Japanese corporation NTT in Israel

: "Studies show that Israeli business culture is 180 degrees different from Japanese business culture.

Israelis take risks, are quick to make decisions, creative, direct, think outside the box, focused on results.

The Japanese, on the other hand, are less likely to take risks, make structural decisions, and tend to focus on the process.

"

The Japanese are very impressed with the Israeli creativity and believe that the innovation created here can help the Japanese economy return and lead the global industry. "

"As proof of this, about 90 Japanese companies have established innovation centers in Israel in recent years. NTT, the Japanese telecom company with about 1,000 subsidiaries around the world and considered one of the 5 largest IT providers, sees Israel as a source of innovation and joined the trend when it established an innovation lab in Israel. , With the aim of locating Israeli technologies, merging them with NTT and marketing them to its customers around the world, while promoting collaborations in R&D and locating investments in Israeli companies. "

Noa Asher, CEO of the Innovation Lab of the Japanese Corporation NTT (Photo: Michal Levy)

The home and family encourage personal development

Ling Zaho, SDR MANAGER at the high-tech company Incredibuild

, which develops technologies that significantly accelerate development processes for developers, shares the uniqueness of Israeli society for her, as a Chinese who moved to Israel 7 years ago, where she learned what Israeliness is and how it is expressed in her daily life. "Educated in China and after quite a few years in Israel and working for the high-tech company Incredibuild, I can testify that the characteristics of Israeli society are what make my experience here so special and enjoyable."

"Openness, warmth and family are the basis for the workplace not only a place that expects and demands to see results, but a home and family that enable and even encourage creativity, learning and personal development, unlike where I come from. My principal really encourages me to develop, learn and grow and it is so not Obvious".

"I work here not out of a place of economic motivation like in China, but out of appreciation and appreciation that my workplace allows development and growth - both as an individual and as a team member. I feel seen. For example, my principal knew that on Chinese New Year I could not fly and visit family because "The Corona, so she organized a Rosh Hashanah party for me with the team. It is very exciting and not obvious and that is exactly the beauty of Israeliness - the friendship and warmth that complement the excellence and professionalism."

Leaching Zahu, SDR MANAGER at the high-tech company Incredibuild (Photo: PR)

The element of directness and aversion to pretense

One of the salient characteristics of Israeli workers and businessmen is the element of directness and aversion to pretense.

As a venture capital fund with teams in Silicon Valley, New York and Tel Aviv, and with a network of senior consultants from leading international companies who know the Israeli high-tech community well, our colleagues say that this directness is perceived as a breath of fresh air, "said

"They describe their Israeli colleagues as ambitious, saving them valuable time.

"My Israeli contacts tell me the truth inside," says a senior American who works with YL Ventures.

"Israeli corporate culture respects the statement 'time is money' much more than in other places, where they sometimes go round and round until they get a clear answer to a problem that is bothering me. Beyond that, American colleagues relate to Israeli determination." Israeli entrepreneurs are determined to find the next huge thing "They do not have time to waste on niche solutions, they want to break markets and defeat competitors," says another executive.

Sharon Zeiman, VP of Marketing at YL Ventures (Photo: Arik Sultan)

Personal and professional development in a global environment

Sometimes, Israeli companies, run by Israelis, import the culture unique to the global corporate culture.

(Sygnia, Team8's and Temasek's cyber company that provides consulting and response services to complex cyber attacks for large governments and global organizations, shares that the company is committed to developing and preserving a unique culture along with expanding to other countries - New York, London, Mexico and Singapore.

"Since Signia is a global Israeli company, we make sure to preserve the unique culture in branches abroad, among other things, through a combination of key Israeli workers who came from Israel (relocation), in teams outside Israel, alongside local workers. This allows connection An interesting cultural and professional, which supports the company's unique organizational culture and creates opportunities for personal and professional development in a global environment. "

During the year we of course also take care to mark together special events and joint successes as well as initiate global trainings.

Beyond that, we do not miss an opportunity once a year and everyone meets for a face-to-face social event.

Much of the image of the start-up nation of Israel in the eyes of the world rests on our being 'cyber nation', thanks to the extraordinary knowledge that has been accumulated and thanks to the perception of the effects and importance of cyber on life in the world today.

"Forbes even referred to us as the 'Delta Force' of cyber."

Neta Nahum, VP of People at Signia (Photo: Guy Lahav)

Do not shy away from challenges

"Semiotiv Technologies, provides innovative solutions to protect end-to-end smart transportation from today's and tomorrow's cyber threats. The company is a strategic partner of the global Volkswagen Group (which owns 40% of the company). Although most of the company's employees are Israeli, we work according to the German model. "In many ways different from the Israeli model. The company has a branch in Germany, which has about 40 local German employees."

"I myself was sent to relocation in Germany in order to bridge the gap between Israeli work culture and German work culture," says

. "

"The differences between the cultures are evident in the joint work and it is a fruitful experience for both parties. The Israeli work culture is based on solutions, while the German is based on processes. The Germans appreciate the Israeli ability to think outside the box "Weeks before any solution can be implemented, Israelis are able to make an internal decision and begin development almost immediately, even before the customer's list of requirements is ready."

"On the other hand, the structured and complex processes of the German side are very suitable for long-term projects, projects that are sometimes foreign to Israeli start-up culture. Mediation The Israeli" striving to prove feasibility "model and the" striving for an industrial project "model ", And it is one of the unique aspects of working at Semiotiv and in general in a global company."

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• Independence Day

• Hi-Tech

• Strat-up

• Startup Nation

• Israel