You may want to quit smoking and be ready to break the bank to buy Swedish matches.
This is the paradox of the owner of Marlboro.
Philip Morris International (PMI) may have bet on offering a "smoke-free world", but is in negotiations to buy Swedish Match, a Swedish group specializing in matches, chewing tobacco and snuff, but especially the pockets of nicotine or tobacco to place under the lip, its main product.
To discover
Taxes 2022: all about your tax return
Read also
Vaping: the tobacco giants on the offensive
"Discussions are underway
," PMI confirmed Monday evening after the revelations of the
Wall Street Journal,
which evokes a purchase of 15 billion dollars.
“It is not certain that an offer will be made”
, warns PMI, Swedish Match stressing that there is no certainty on
“the terms of a possible offer”
.
The acquisition of Swedish Match would allow Philip Morris to broaden its offer outside of cigarettes and thus target different consumption times and other populations.
Pockets…
This article is for subscribers only.
You have 69% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for 1€ the first month
I ENJOY IT
Already subscribed?
Login
/cloudfront-eu-central-1.images.arcpublishing.com/prisa/YE3SNKNQL5CWDPUCQDSLUHHSC4.jpg)
