Fnac Darty is pushing its vocation of providing services to customers even further.
A year ago, the distributor placed after-sales service and product repair at the heart of its business model.
Fnac Darty is no longer just a distributor, whose mission is to offer as many products as possible at the best price.
Faced with competition from the Internet, it wants to differentiate itself through the service offered to consumers, which it intends to support well beyond checkout.
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The Darty Max subscription is the strong arm of this strategy: it allows customers who have subscribed to it to have the devices covered repaired, regardless of the validity of their warranty or the distributor from whom they purchased them.
In return, Darty receives recurring revenue which gives it financial visibility.
Thanks to the subscription formula, the distributor hopes to double its operating cash flow by 2025. It is aiming for 2.5 million subscribers by this horizon when it counts…
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