“Going into the hotel industry is consistent with the brand, which embodies the French way of life,
explains Lagardère News
.
We will license it to hotel partners.
In Europe, we will grow with an independent group, Studio V.”
A first Maison Elle is due to open this fall in Paris.
With 25 rooms and suites, the address will display 4 stars.
A first Elle Hotel is being prepared for 2023, in the state of Jalisco, Mexico.
Located by the sea, it will be managed by the Mexican promoter Actur, who will own the walls.
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The objective is to open fifteen hotels in the next ten years.
By doing this, She seeks to increase her income, while limiting the risks.
The brand did not wait to launch into the hotel industry to multiply licensing agreements.
It began to diversify into ready-to-wear in Japan more than forty years ago.
It now has more than 150 partners (who pay it royalties), in 80 countries.
“There are more than 3,000 Elle-branded boutiques and corners, mainly in Asia,”
says Lagardère News.
In addition to fashion (ready-to-wear, glasses, etc.), beauty products, decoration (paint, furniture, etc.), there are around ten cafés, spas and hair salons under the Elle brand. .
