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Stellantis takes on the difficult Indian market again


DECRYPTION - Carlos Tavares, the group's boss, announced the launch of a small electric Citroën in India in 2023.

Stellantis says yes to the Indian government's plan called "Make in India" which promotes the development of the automotive industry in the country.

On Tuesday, Carlos Tavares, the group's managing director, recalled the importance of India in Stellantis' strategic plan during an online roundtable with the country's press.

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Although sales of Citroën and Jeep, of which six models are manufactured locally, represent low volumes, the manager is aiming for doubled revenues by 2030 and double-digit margins in the next two years.

It is possible to be profitable in India if you do things the Indian way,

” summarized the leader.

A manual that Peugeot had obviously not found in the 1990s when it was associated with the Indian PAL, or even in 2011 when it relaunched the lion brand in vain.

Read also

Stellantis wants to double in size by 2030

According to Carlos Tavares, the “Indian way” involves sourcing parts locally, vertically integrating the supply chain…

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Source: lefigaro

All business articles on 2022-05-18

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