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Young graduates of the "climate generation" dictate their law to companies


INQUIRY - They sign manifestos and refuse to join groups that are not committed to an ecological approach. Portrait of a generation that wants to dictate its law.

At 20, Guillaume Majubert, a student at ESCP, swears that he will give up working for companies that he considers too little committed to the ecological transition.

To get involved, he signed the Student Manifesto for an ecological awakening, written in 2018 by future graduates of major schools.

"We wish to take advantage of the room for action which we enjoy as students by turning to employers whom we consider to be in agreement with our demands",

concludes the manifesto.

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Guillaume's case is far from isolated.

Since its launch, the manifesto has collected 33,000 signatures.

The objective of these young people committed to the environment: to increase the pressure on companies.

Since 2018, the collective For an ecological awakening has been organizing communication operations on social networks to denounce the practices of certain groups "

who want to look green, without really being so"

, they shout on Twitter.

For the most part, these young graduates...

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Source: lefigaro

All business articles on 2022-05-18

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