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Inflation: the French spend differently


INSIGHT - Customers prefer private labels and promotions. Online shopping is down.

These are subtle changes in small steps.


Some customers say they avoid shopping with their children to limit impulse buying.

Other barter a national brand product for a first prize


The buying habits of our customers are changing little by little

, "says Stefen Bompais, director of customer experience at Carrefour.

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Apart from food, online spending is showing the first major setbacks, after the extraordinary growth of the years 2020 and 2021. Taken together, these signals are beginning to shape the new face of French consumption, in a world post-Covid where prices are soaring.

“The shopping carts are smaller”

In supermarkets, price increases remained limited to 2.8% in April, according to the IRI institute.

But “

in times of inflation, our customers have to make trade-

offs,” notes Hammuel Wissocq, director of sales promotion at Auchan.

They arbitrate between leisure purchases and less superfluous purchases.


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Source: lefigaro

All business articles on 2022-05-19

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