WhatsApp is not only used to organize aperitifs with friends or to communicate with family.
Meta messaging (ex-Facebook) is increasingly used by companies, distributors in particular, to get in touch with their customers.
With 100 billion messages exchanged every day and 1 billion people online every week, WhatsApp holds tremendous potential for them.
“Distributors have been using WhatsApp for two or three years
,” notes Guillaume Cavaroc, director in charge of e-commerce at Meta.
The main use they make of it today in France consists in distributing their promotional catalog there.
The distribution of the paper catalog is decreasing for environmental reasons.
You have to find another channel to distribute the promotion, especially in times of inflation
.
»
To discover
Taxes 2022: all about your tax return
In France, almost all distributors now offer distribution of their catalog by WhatsApp.
Auchan has deployed stickers since October…
This article is for subscribers only.
You have 70% left to discover.
Cultivating your freedom is cultivating your curiosity.
Keep reading your article for €0.99 for the first month
I ENJOY IT
Already subscribed?
Login
