Never mind that the French government prevented PepsiCo from carrying out its plan to take control of Danone in mid-2005.
The American agrifood giant (Pepsi, Doritos, Lay's, 7Up, Lipton Ice Tea, etc.) still has an appetite for promising French players in the sector.
According to our information, he thus discreetly entered, in a friendly way, around the table of Feed, a start-up specializing in healthy snacks.
Its subsidiary Frito-Lay Trading Company Europe took 8% of the company during a reserved capital increase of 15 million euros decided by the general meeting of Feed on December 18, 2019.
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A few weeks later, on January 14, 2020, Feed's board of directors unanimously appointed Daniel Grubbs as censor, according to minutes of this meeting that
Le Figaro
was able to consult.
Daniel Grubbs is the boss of PepsiCo Ventures, the venture capital fund of the American giant.
His three-year term runs until…
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