Faced with rapid changes in context, Rocket Thinking creates business solutions that combine Data and Purpose of brands

Rocket Thinking: to build continuous growth

Major societal changes are accelerating year by year.

Combine that with the rapid advances in consumer-serving technology, and you have a tough situation to deal with for brands who find they too often lose connection with their consumers.

This new context calls into question the way in which companies should build their growth over the long term.

Rocket Thinking's concern is to meet this need for adaptation and to help companies to be continuously in tune with their customers.

Adapt to rapid changes in context

This situation of frequent changes is destined to last and companies today are faced with three essential questions:

How to ensure that the strategy is always in phase with the reality of the market?

How to ensure that the brand is always in tune with the consumer?

How to ensure that the company's actions are always aligned with its raison d'être, the essential guide for its decisions?

Knowing how to answer these questions has become essential to ensure success and avoid uneven growth and a significant drop in profitability.

To do this, Rocket Thinking has developed original solutions that help create uninterrupted alignment between brands and consumers and build lasting trust, a vector of performance.

A unique approach

Rocket Thinking deploys a methodology that allows its customers to implement a continuous strategic and operational adjustment system.

The 4 pillars of this system are:

MEASURING CHANGE - Assessing the impact of changes in context;

PURPOSE DRIVEN CULTURE - Continuous use of brand purpose for strategic and operational decisions;

BRAND CONSUMER ALIGNMENT - Close monitoring of the brand's reputation internally and externally;

DATA DRIVEN CULTURE – Prioritizing data and digital opportunities based on their impact on business growth.

This methodology combined with an original business model makes it possible to offer high-level expertise that meets the brands' major societal and environmental challenges and at the most competitive cost possible.

"Anticipation Strategy"

The Rocket Thinking approach combines the continuous deciphering of context changes, the rapid development of business solutions and respect for the company's raison d'être.

Called "Anticipation Strategy", this combination makes the uniqueness of the Rocket Thinking methodology, making it possible to generate sustainable growth called "Momentum".

In a short time, it won over around forty renowned experts in branding, data, strategy, corporate culture and innovation, who expressed the wish to join the project and support brands in reference on subjects with high economic stakes.

A company with a mission

The proposed solutions reflect Rocket Thinking's desire to be a company with a mission.

Convinced that favoring benevolence and respect for people and the planet is the best way to advise brands in their development and communication, Rocket Thinking strives to articulate positive values ​​around financial performance and brand reputation.

This Rocket Thinking commitment helps client brands stay ahead of the game and become major players in the business, environmental and social revolution.

Eric January

Pierre Woreczek