Pride and Prejudice: Who did not like Partner's support for the proud community?

Precisely on the day that Partner's best quarterly reports for the past four years are published, it is forced to absorb anger from customers who did not like the media company's gesture towards the proud community.

The scope of the protest is unclear, but even if it is a small number, it reflects a sad fact

Walla!

Of money

24/05/2022

Tuesday, 24 May 2022, 11:52 Updated: 12:30

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The intention was good, but it seems that in Israel in 2022 it will no longer be possible to support a certain sector or community without someone else being outraged.

This is at least the lesson that Partner learns about in the flesh, precisely on the day when four-year record reports for the company are published (for the first quarter of 2022), which show a net profit of NIS 39 million and give a sweet taste to end the term of the outgoing CEO, Avi Zvi

“The Partner Communications Group is waving the Pride flag:

Towards Pride Month, the Partner Communications Group in a precedent-setting move, will allow its employees to take election day (leave at the company’s expense) during the month of June.

Partner is the first company in the economy to initiate such a move, as part of the collective agreement recently signed between the workers' committee and the company's management.

Partner will also change the colors of the digital company logo, displayed at the top of the company building in Rosh HaAyin, to the colors of the Pride flag.

In addition, Partner will create in the TV service Partner FUTURE TV a dedicated category for pride films.

Partner advocates and believes in promoting equality, employment diversity and a work environment that enables every employee to exercise his or her rights.

During the year, Partner allows about 3,000 of its employees to take election day on a variety of all-test dates, including International Women's Day, the opening of the school year, a child recruitment day, an employee's birthday and more ... ".

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Partner announcement in honor of Pride Day (Photo: None)

"Support every person"

But it turns out that not everyone liked the nice gesture of the media company.

According to company sources, since the morning hours, the service centers have received phone calls from angry customers who resent the support of the proud community and want to disconnect.

According to one of the testimonies from the company, the employees at the service centers received a call script, so that they would know what to reply to the protesters: "We at the company support every person as he and whatever he chooses."

Other sources in the company claim that this is not a phenomenon, but only a single-digit number of calls received and reported.

In any case, whether it is a protest of individuals or of many and also in the hope that Partner will not be harmed by the gesture, she demonstrates again (after the competitors from Cellcom have already come under fire for calling for reconciliation and calm during the riots during Operation Wall Guard), even for targets Favors, by a commercial company at this time.

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• A proud community

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