"When a coffee group sees the price of grain double in a few months, it's a real tsunami."
After a good year in 2021 (11% increase in turnover, to 2.3 billion euros), Giuseppe Lavazza, vice-president of the Italian cafetier Lavazza, does not hide his concern.
As for the overwhelming majority of food manufacturers, the Italian family group, known for its Lavazza and Carte Noire brands, is experiencing a surge in all its production stations: from energy to transport, including packaging or workforce.
But the 80 to 100% surge in world prices for Arabica and Robusta since last summer, after a frost in Brazil which weighed on the harvest, is proving to be particularly difficult to manage.
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“Such a level of increase in our main raw material is the equivalent of EBITDA
(300 million euros, editor's note)
which goes up in smoke”
, deplores the manager from the fourth generation of the cafe owner.
To face the storm, the group counts…
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