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Online trade: Free returns for fashion are considered a discontinued model

2022-05-27T05:36:29.702Z


In Germany, customers have the right to send back fashion that doesn't fit or they don't like, free of charge. The first companies now want to break with this tradition.


Photo: Ulrich Perrey/ picture alliance/ dpa

The Federal Association of E-Commerce and Mail Order (BEVH) assumes that free returns in fashion retail will soon come to an end.

"We expect an end to the free returns that have been common up to now and that customers also expect," said a spokesman for the "Süddeutsche Zeitung".

He cited increased costs as the reason: "The high prices for transport and packaging mean that retailers are passing these costs on to customers to a greater extent."

In general, the boom of the Corona years in the fashion industry is over.

Last year, the largest Japanese clothing retailer, Uniqlo, introduced a return fee of EUR 2.95 per package.

A few days ago, Zara, the best-known fashion chain of the Spanish Inditex group, followed suit with a return fee of EUR 1.95 per return.

According to the BEVH, other companies will follow.

"If return shipping costs remain high, Zara and Uniqlo will be the first, but not the last, to pass the cost on to their customers," the spokesman said.

Upon request, Amazon, Zalando and Otto announced that they do not intend to charge for returns.

"At a time when they are additionally burdened by rising energy prices and various goods, we will certainly not ask our customers to pay extra for returns that are subject to a fee," said a spokesman for the Otto Group.

Marco Atzberger, returns expert at the Cologne trade research institute EHI, on the other hand, advocates returns that are subject to a fee: "That's the right way," he told the "SZ".

Björn Asdecker, head of the returns management research group at the University of Bamberg, also welcomes the move.

"Maybe there's a start now," he said.

Germany is the European returns champion.

According to the EHI, the return rate is up to 75 percent, with fashion more than half of all deliveries being returned.

mike/AFP

Source: spiegel

All business articles on 2022-05-27

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