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DS and the Musée d'Orsay, attention to detail

2022-06-07T12:29:05.444Z


On the occasion of the launch of the Limited Edition DS 3 CROSSBACK Toits de Paris, Sabine Pannetrat, Head of Colours, Materials and Finishes for DS Automobiles, and Agathe Boucleinville, Director of Architecture at the Musée d'Orsay, share their points in common and their creative experience...


One is responsible for colours, materials and finishes at DS Automobiles, the other is director of architecture for the buildings of the Musée d'Orsay.

Sabine Pannetrat and Agathe Boucleinville have more in common than they imagined, however, since in their professional daily life the notions of creativity, permanent curiosity, unfailing standards and a deep interest in materials and colors intersect. .

“You have to be observant, have a lot of rigor and meticulousness, but it's also quite fascinating,

reveals Agathe Boucleinville.

We have to let ourselves be carried away by this passion and by what we see, what we like, to transcribe it into the projects.

»



To imagine the look of the DS 3 CROSSBACK Toits de Paris in a limited edition, Sabine Pannetrat and her team were also able to be enthusiastic about the details and draw inspiration from the charm of the capital:

"We really wanted to express Paris,

specifies the manager colours, materials and finishes.

It's not the Eiffel Tower that makes Paris but the repetitive signs in the city, like the zinc roofs.

So we bounced back on this idea and this gray color of the roofs.

»

A creative coherence

The search for the perfect tonality is a complex quest that they both know well, as Sabine Pannetrat explains:

“In the case of the DS 3 CROSSBACK Toits de Paris, we had to reproduce the material of the roofs with paint.

We use changing pigments which give reflections, and work on shades of grey: a warm grey, a cold grey, a bluish grey… We really focus on these details to transcribe the spirit without having the material.

»

For her part, Agathe Boucleinville must compose between the exhibited works and the building itself:

"Colour, we obviously deal with it a lot in our rooms because the idea is to highlight the works but also the place, so we play on the contrast between a work of art and its picture rail.

»

This extreme requirement pushes them to look for meticulously chosen details to achieve creative consistency:

"For the DS 3 CROSSBACK Toits de Paris, we were inspired by the zinc color of the roofs of the capital to enhance the interior, and their silhouette is visible on the badge outside the vehicle,

explains Sabine Pannetrat.

For the topstitching, we work on the contrast, but also the color of the leather, as well as that of the thread and the combination of the two.

Outside, we review all our monograms, all our badges to personalize them on each limited edition.

»

Preservation of know-how

Both the Parisian museum and DS Automobiles have in common that they call on French know-how and preserve trades that make France great:

"We are lucky at DS Automobiles to have a saddlery workshop, which we keep preciously,

confides Sabine Pannetrat.

The craftsmen also advise us and support us in our projects to find new solutions or ideas for designing seats that are a little complex.

Some specialize in embroidery and come from the garment industry.

We want to preserve this know-how, and this is also a way of contributing to sustainable development.

»

An equally essential element in Agathe Boucleinville's creative process:

“We also have in-house workshops for gilding, restoration of works, carpentry, metalwork… These craftsmen bring a lot through their personal richness.

We have this same attention to the valorization of crafts and manual trades that accompany us in the design.

»

Full screen

Combined consumption of DS 3 CROSSBACK: from 0 to 6.3 L / 100 KM DS AUTOMOBILES

Consider carpooling.

#MoveLessPollute

Source: lefigaro

All business articles on 2022-06-07

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