The Limited Times

Now you can see non-English news...

Pernod Ricard's digital cocktail to better target its customers

2022-06-08T17:05:24.467Z


The spirits giant has developed predictive tools to optimize its marketing investments. Three weeks before the end of its 2021-2022 financial year, Pernod Ricard confirmed on Wednesday that it expects a new record. After a 10% increase last year, its turnover has already jumped 18% over the first nine months of the financial year. While the group has taken full advantage of the strong recovery in activity around the world, the future is uncertain, as the clouds are gathering. “We hav


Three weeks before the end of its 2021-2022 financial year, Pernod Ricard confirmed on Wednesday that it expects a new record.

After a 10% increase last year, its turnover has already jumped 18% over the first nine months of the financial year.

While the group has taken full advantage of the strong recovery in activity around the world, the future is uncertain, as the clouds are gathering.

“We have entered a new world order, with a difficult political context,

recalls Alexandre Ricard, CEO of the world number two in spirits.

The volatility is here to stay and you have to be extremely agile.”

To discover

  • Taxes 2022: all about your tax return

The group remains optimistic, however, and has even raised its medium-term ambitions for annual growth in its turnover, now targeting

“the upper part of the range of 4 to 7%”

.

The winds are buoyant for the owner of Martell, Chivas, Absolut, Jameson and Havana Club.

Spirits have indeed become the first segment of alcoholic beverages (40% of the market)…

This article is for subscribers only.

You have 70% left to discover.

Cultivating your freedom is cultivating your curiosity.

Keep reading your article for €0.99 for the first month

I ENJOY IT

Already subscribed?

Login

Source: lefigaro

All business articles on 2022-06-08

You may like

Life/Entertain 2024-03-27T13:46:16.165Z
Life/Entertain 2024-03-25T12:34:55.259Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.