The Peugeots are diversifying away from the automobile

2022-06-08T17:23:17.990Z

The family develops the brand, which it shares with Stellantis, through acquisitions and licenses. The pepper mills, in chocolate color, and the salt mills, in natural wood, are small, elegant and bear the lion logo, the symbol of Peugeot cars. They are manufactured by Peugeot Saveurs, a company specializing in tableware. The lion is found on whiskey glasses, but also on tools and ceramics. These activities linked to an icon of French industry will develop. The Peugeot family, aware of the stre

The pepper mills, in chocolate color, and the salt mills, in natural wood, are small, elegant and bear the lion logo, the symbol of Peugeot cars.

They are manufactured by Peugeot Saveurs, a company specializing in tableware.

The lion is found on whiskey glasses, but also on tools and ceramics.

These activities linked to an icon of French industry will develop.

The Peugeot family, aware of the strength of its name, decided to invest in it, and to make it a real brand.

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This activity is housed in the Peugeot Frères Industrie (PFI) company, a subsidiary of the Peugeot Frères Establishments (EPF) which oversees the entire family group.

The EPF holding company holds most of the family's stake in Peugeot 1810, shareholder of the manufacturer Stellantis and the equipment supplier Forvia, and of Peugeot Investissement, in charge of investment activities.