Huge deal for Anna Zack: half a million shekels for one song

SACARA has acquired the copyright to Anna Zack's new hit: 'Who's It' which recorded 3.7 million plays.

Zack serves as the brand's presenter and thus the cosmetics chain wins double cooperation with the star

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12/06/2022

Sunday, 12 June 2022, 11:19 Updated: 11:57

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The SACARA network has acquired the rights to the new hit 'Who's It' by star Anna Zack, who also serves as the brand's presenter.

Skara paid half a million shekels for the purchase of the new hit, thus registering a double collaboration between the network and the pop star.

Anna Zack released the song "Who is it" only about three weeks ago and already the song has gained 3.8 million views on YouTube and stars in the first places in the charts on all music platforms.

At the same time, dozens of offers came from entities and companies to purchase the song, including: cellular companies, fashion brands and food brands.

In the new song, Anna Zack revealed the phone number that until recently was used by her personally.

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Huge campaign with the song purchased

Over the next month, the Skara chain plans to launch a broad and unique campaign around the "Who's" clip, which includes a TV video, billboards, activity in the chain's branches, activity on digital networks and social events to launch new products.

Mana Zack said: "Skara and I are celebrating Nearly two years of successful collaboration, and they have long since become a home for me.

I'm happy and excited about the rise of the TV commercial - a double celebration for me. "

Photos from the clip of Anna Zack's best-selling song (Photo: Shai Tamir)

A joint capsule campaign and collection

According to

: "We quickly identified the great potential in the new hit.

The song that connects connects and leans on the values ​​of the Skara brand: beauty, femininity and style and conveys a message of feminine power and success.

The values ​​will be reflected in the advertising campaign we plan to launch, on the occasion of the launch of new products in the makeup and grooming category of Skara. "

Anna Zack, pop star, singer and actress, has 1.4 million followers on Instagram and 5.1 million followers. In all the social chains, it recently launched in collaboration with the SACARA cosmetics chain a capsule collection of makeup products, in a limited edition, and launched its first campaign for the SACARA cosmetics chain with a budget of NIS 2.5 million.

The Skara chain paid half a million shekels for the rights to the song "Who is this" (Photo: Shai Tamir)

SACARA is a large cosmetics chain with 65 branches nationwide.

The chain is owned by the Golberry Group.

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