A month of life as a gift?
The recruitment campaign is driving the south crazy
A high-tech worker from the south who is employed by one of the companies in the center, spends three hours on the road every day.
A new campaign promises employees the same hours back, or in other words: a month of life as a gift every year
Walla!
Of money
13/06/2022
Monday, 13 June 2022, 10:17 Updated: 10:31
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We have already heard about the shortage of manpower in high-tech, but in recent days many residents of the south have woken up to a new recruitment campaign, as part of the struggle for workers and developers in Israeli high-tech.
The train stations in the south and the billboards in the big cities were all painted in a subversive hashtag line: "Hitix.T - What do you have to look for in Gush Dan ?! Search us on Google with the hashtag #month_life_a gift."
According to estimates, the cost of the first phase of the campaign is hundreds of thousands of shekels - not a huge amount in the world of advertising, but definitely a nice budget for a local recruitment campaign.
LSports, the sports-tech company from Ashkelon, has launched a massive recruitment campaign for all the company's divisions with an unconventional message for high-tech workers: Return to your true free time and family-personal base - and put an end to wasting terrible time on the way to Gush Dan.
The logic behind the message to high-tech workers in the south is simple: every minute wasted on the way to work in Gush Dan is equivalent to real quality time given to you for free by us.
In a reality where the vast majority of high-tech companies are located in the central area, the high-tech company from Ashkelon offers a new employment equation: minimum time on the roads and maximum quality time outside the office.
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In collaboration with Saiki
We give you (cumulatively) a month as a gift every year.
What, will not you take? (Photo: PR)
A high-tech worker from the south spends 3 hours a day on the road
An examination of LSports shows that high-tech workers in the south spend an average of 3 hours a day on the roads, on their way to offices in Gush Dan.
Multiply by week and month and you reach one month in a year.
This time according to the data, the high-tech worker will not get "back" if he works in the center of the country.
In LSports, on the other hand, it is emphasized that this is not a matter of "free time" in the work environment, or "after work hours" within the office - but in real quality time for the employee, completely detached from the work environment.
The company tells us that the agenda of the total separation between work time and personal-family-quality time, has existed since its inception more than a decade ago.
It has now been decided to give the agenda an external expression as part of a campaign costing hundreds of thousands of shekels, when in addition to the signage at the train stations and billboards, advertising on social networks is also widely used.
For the campaign video: https://www.facebook.com/105400338751333/videos/3295166707370255
Dotan Lazar, CEO
: "A reality where high-tech workers in the South are willing to give up three hours of their lives on the roads on the way to Gush Dan every day, is a hallucinatory reality. It's a month of life on the road every year
. Requires every employee of mine to dedicate his free time and turn it into real-quality time. I take the hours spent on the roads, and give them as a gift to every employee who comes to us from the south. Work from home is of course always possible, but if required to get to the office Quality time outside of working hours and the boundaries of the office. "
Of money
Career and higher education
Tags
Hi-Tech
Working
Ashkelon
