Plant-based protein products continue to attract investors.
At the beginning of the year, the young French shoot La Vie raised 25 million euros to develop its vegetable bacon in France.
This Tuesday, and two years after a previous fundraising of 2 million euros, one of the French pioneers in vegetable meat, HappyVore (formerly Les Nouveaux Fermiers), announces that it has completed a new funding round, of 35 million euros.
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Led by the American fund Invus, it was supplemented by historical investors such as Adrien de Schompré, the co-founder of Sushi Shop, or Philippe Cantet, formerly at the head of Innocent.
But also by Bpifrance, via the France protein plan.
Half of this sum will go to the industrial development of the start-up, which until then manufactured its fake chicken nuggets, its fake steaks and meatballs on different sites, and often in partnership.
"We had the opportunity to buy an industrial site that had been abandoned for four years, which we are rehabilitating...
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