40 years in the desert?
Zion Baruch will star in the 60th anniversary campaign for Yotvata
Today, a new campaign will be launched in Yotvata, starring Zion Baruch on the occasion of the 60th anniversary of the launch of the dairy brand.
Baruch joins the team of presenters, all but the members of the kibbutz.
The campaign, in which the investment is estimated at NIS 3 million, will go up on television, digital and social networks
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20/06/2022
Monday, 20 June 2022, 08:57 Updated: 10:43
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Zion Baruch in the photos for the Yotvata campaign (PR Yotvata)
The Yotvata brand, which is in partnership with the Strauss company, was established in 1962, about five years after the kibbutz was founded, that is, it is celebrating its 60th anniversary.
Yotvata is a dairy that operates in a variety of categories: Niger milk, beverages, chocolate, coffee worlds, protein drinks, fats and more.
Tonight, Yotvata will launch a new and festive campaign on the occasion of the dairy's 60th birthday.
The campaign, which cost about NIS 3 million, was produced in collaboration with the advertising agency Bauman and was filmed starring Zion Baruch, who was chosen as the brand's presenter.
As part of the advertisement, Baruch appears as a young man from Tel Aviv who finds himself in a wonderful kibbutz in the middle of the desert and meets the dreamy and patriotic members of Kibbutz Yotvata, who present him with the dairy's innovative products.
Baruch is surprised by the innovation and bursts into dialogue and an amusing song with the kibbutz members.
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60 years of Yotvata Dairy, a campaign starring Zion Baruch will go up tonight (20.6)
Zion Baruch in the photos for the Yotvata campaign (PR Yotvata)
Connection to Israeliness and pioneering
Karin Lekser, Yotvata's Marketing Director
: "We are happy and excited to mark the 60th anniversary of Yotvata. Years of work, innovation, unique flavors and connection to Israeliness and pioneering. The entrepreneurship, humanity and roots that characterize Yotvata and we are happy that he has joined us. "
40 years in the desert?
You made him laugh, Zion Baruch in the photos for the Yotvata campaign (Photo: Avishag Shear Yashuv)
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Zion Baruch
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