Isracard is launching the first credit card of its kind for the proud community
The card will offer a range of unique community tools: from doubling donations to community organizations and associations, through loans to surrogacy proceedings, financial study for community members and promoting businesses affiliated with the community;
Isracard will support the strengthening of tidal communities in the periphery through the Association for the LGBT
Walla!
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20/06/2022
Monday, 20 June 2022, 10:04 Updated: 10:12
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Isracard announced today that it is launching a credit card designed for the proud Israeli community.
The new card allows anyone who wants to financially support nonprofits and businesses in the community, by leveraging the purchases he will make on the card.
The card will offer a range of benefits and collaborations with businesses that are affiliated with the community, or are owned by people from the community.
This will allow cardholders to make awareness purchases and support them through the development and strengthening of the proud community in Israel.
In addition, the card will offer unique financial products such as loans for the purpose of financing a surrogacy procedure and gender adjustment procedures, as well as tools for proper financial management targeted at youth and the periphery of the community.
In the meantime, Isracard has encouraged efforts to promote a safe space for LGBT people in the periphery and will support the "Local Pride" department of the LGBT Association for Strengthening and Developing Tide Communities across the country and collaborating with various community organizations to provide unique educational value among young people.
The mobilization of the credit company for the community is admirable, especially after another huge company in the economy, Partner, which mobilized to support the community, received threats of boycott by extremists.
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Pride Parade in Tel Aviv, 2022
Pride Parade (Shira Bar)
In parallel with the unique routes for the community, the new credit card will offer financial products similar to other Isracard cards, in order to allow those who choose it to operate with this card as the main credit card.
The new card is Isracard's first community card and will operate through the "Eigul Latova" association so that all cardholders can donate each month to the community organizations that are in Eigul Latova.
Isracard, for its part, has committed to doubling the amount of the donation each month.
Hagar Ben Ezra, Deputy CEO and Head of the Private Customers Division and Amit Sagi, VP of Data, Digital and Marketing at Isracard
He said: "We are proud to support the community and expand the responses for LGBT people across the country.
It is a unique and first-of-its-kind card in the world that aims to support the diverse LGBT communities, its organizations, and address the unique financial needs of its members. In doing so, we bring a new line to the credit market: Active and contributing to increasing the responses for it. "
Ran Shalhabi, CEO of the Association for LGBT People: "We are pleased to see more and more companies in the economy joining the proud community in real deeds. The donation will allow us to promote a safer space for LGBT people across the country and empower local proud communities.
In recent years, the business sector sees the consumer power of the proud community and understands that real community support is resource development support that will enable each and every one of us to live in security and equality and we hope to see more companies doing so. "
Platinum in all colors of the rainbow (Photo: PR)
What does the card give?
1. First half year free of charge and then NIS 15.90 per month
2.
Joining gift in the amount of NIS 100
3. Foreign exchange fee - 50% discount
5. Dedicated benefits and an aviation route (anchor benefits such as cinema, performances and attractions
)
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Tags
Pride
gay community
Isracard
