“The business is doing very well. We are good. The 2021 financial year was a record year for Taittinger, a year of rebound which confirms the positioning of the house on the enchantment of everyday life.
The right strategy while waiting for the return of the party and the celebrations.
Result last year, driven by good momentum, the house sold 7 million bottles, compared to 6.7 million in 2019 and 5.2 million in 2020. Historic performance.
Without departing from her humility, VItalie Taittinger does not hide her enthusiasm to see the family champagne house that she took over before the health crisis
“starting very strong”.
For the daughter of the former CEO Pierre-Emmanuel Taittinger, who saved the company with the help of Crédit Agricole de l'Est after years of American domination, this unprecedented period was also a bit of a trial by fire. .
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The Sunday lunch of… VItalie Taittinger
The opportunity for her, after having ensured the safety of her 250 employees and protected the economy of the company with 288 hectares of vines...
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